Why you should apply for a job with Walmart:
All eligible associates have affordable options that include no lifetime maximum and eligible preventive care covered at 100%.
The enhanced maternity benefit supports birth moms with up to 10 weeks of protected paid time away from work.
Associates can take advantage of Resources for Living, a free confidential counseling and health information service.
FGB'ers' job reviews
#8261_R-888625-06dcbd07c777c69f3280724a1d9cdd5c
Position summary
Position Summary...
What you'll do...
MANAGER MULTICULTRAL MEDIA
The US Marketing team’s goal is to create demand for Walmart and inspire re-appraisal, engagement and loyalty amongst existing and potential customers. We do this by developing and executing innovative marketing programs and partnerships in order to breakthrough in the marketplace and drive consumer action. Within the marketing organization, the US Media team focuses on developing enterprise-wide and category-specific media programs across the US; creating breakthrough and memorable impressions, engagement programs and media experiences. Our mission is:
To be an omni organization at the forefront of helping shift perception of our brand, drive consideration, demand and sales by creating insights-led and data-driven holistic comms strategies and paid media plans so that our customers believe that Walmart helps them save money and live better.
We are on a journey to build a better Walmart for our associates and the communities we serve; and are working to advance racial equity in and outside of our company. The marketing organization is committed to ensuring the broad and diverse set of customers we serve can see themselves represented in all the work we put out to promote our brand and business. We also support and provide opportunities to diverse and minority creative and media companies across the advertising ecosystem.
https://corporate.walmart.com/newsroom/2021/05/21/an-update-on-our-dei-efforts-in-marketing
We are looking for someone with a passion for and experience in the multicultural media landscape. The role will support the Media Planning & Strategy team in best-in-class diverse program creation including: media planning, buying, partnerships, negotiations, execution, reporting and optimization. This person will ensure we are forging new relationships across an inclusive set of media partners, building long term, innovative programs. This position needs to remain on the cutting edge of understanding and implementing emerging media channels with a specific focus and expertise in multicultural media.
Specific accountabilities would include:
Help to develop the next level of integrated Multicultural media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business.
Drive communications planning and media buying strategy across all paid channels within Multicultural media including television, radio, print, out-of-home, digital, social, and mobile media
Leverage insights, learnings, and modeling to help determine the right channel mix
Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset.
Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace and broken new relationships in this space
Provide continuous education on the MC media landscape and identify key “big bets” to explore further
Collaborate with creative, experience, partner, social, performance, insights, data and analytic teams
Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines
Develop measurement solutions for MC media, merchandise around the company and execute along with “test and learn” plans
Required Skills and background:
Media and Communications executive with 5-7+ years of deep functional leadership experience in relevant media areas and integrated marketing communications. Media agency experience is a must, and client experience is a plus.
Deep understanding of MC media landscape
Good understand of performance digital marketing and full-funnel execution
Successful candidate will need to have the gravitas to both “sit at the table” and lead the dialogue and negotiations with the heads of media properties
He/she will have excellent communication, presentation, and interpersonal skills and must be results/metrics-driven.
He/she will possess excellent leadership skills, strong analytical, critical thinking skills and strategic agility, and must be able to work effectively within a matrixed functional organization in partnership with key business partners, internal and external
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team
Primary Location...
121 River St, Hoboken, NJ 07030-5989, United States of America
About the company
In 1962, Sam Walton started a single mom-and-pop shop and transformed it into the world’s largest retailer. Since those founding days, one thing has remained consistent: helping our customers save money so they can live better. Today, we’re reinventing the shopping experience - and our associates are at the heart of it (all 2.2 million of them). When you join our Walmart family of ...