Business Marketing Lead - Cybersecurity and Risk Services

Business Marketing Lead – Cybersecurity & Risk Services (CRS)

Position Description:

Business Marketing Lead for Cybersecurity & Risk Services is a critical growth position responsible for accelerating and amplifying growth of Cybersecurity in both existing and new accounts of Wipro.  This person will design, develop and execute Marketing plans for CRS globally in alignment with CRS Regional Sales and Practice Leaders, Partners leveraging support from cross-functional marketing teams.

Success will be measured by execution of Marketing programs that lead to robust demand generation, impact the opportunity pipeline and creating continuous visibility and presence for Wipro Cybersecurity in the target markets.  The person should be familiar with all the stages of the buying life-cycle and align Marketing programs that drives momentum at various stages through a mix of demand generation, awareness programs, thought leadership, digital and social media plans and through the leverage of ecosystem partners. 

Roles & Responsibilities:

This position is specifically responsible for the following:

1. Developing and executing the marketing strategy designed to engage customers, analysts, media, ecosystem partners and other target segments.

2. Working with both the business and a content marketing team to produce POVs, case studies, videos, solution collateral and other types of content.

3. Oversee the participation in industry analyst and advisor benchmark reports such as Forrester Waves, Gartner Magic Quadrants, Everest Peak Matrix, IDC Marketscapes, ISG Provider Lens, etc.

4. Drive event participation and execution ranging from webinars to roundtables to large industry events.

5. Working with key partners to develop and execute joint marketing plans.

6. Collaborating with other Wipro marketing teams, including GTM, partner, SMU Marketing, brand and other service line teams to advance the marketing plan and business objectives.

Qualifications:

Requirements

The successful candidate possesses the following:

• 4-8 years of integrated marketing experience
• Experience with executing virtual and in-person events
• Interactions with industry analysts and participation in at least 3 benchmark reports
• Outstanding in Campaign Conceptualization and execution. A passion for measuring outcome from digital platforms and channels
• Self-directed and comfortable in highly demanding environments
• Strong project management skills and high attention to detail and quality deliverables
• Comfortable working in a highly matrixed, culturally diverse, globally distributed organization

Location: Flexible.