- Created and executed multi-channel marketing campaigns to drive the growth of all products and brands in the US within the food and pharmaceutical industries.
- Maintained an in-depth understanding of buyer personas, motivations, challenges and behaviors to develop value propositions, channel mix and creative.
- Collaborated with legal and technical teams to ensure thought leadership pieces More ...
Senior Marketing Specialist
Nilfisk, Inc. | Morgantown, PA, USA
January 2015 - February 2018
- Responsible for all lead generation activities including budget allocation, strategy, execution, tracking and reporting in Salesforce.
- Managed print and digital advertising programs, content creation, project schedules and communication
with external marketing agencies and internal stakeholders.
- Created and optimized segment-based email marketing campaigns to nurture 30,000+ contacts in More ...
Show 2 more
Temple University, Fox School of Business and Management