The Fertilizer Institute | District of Columbia, USA
October 2019 - Present
Advocates for all links in the global fertilizer industry supply chain
Hired to strengthen marketing effectiveness to promote membership value and increase non-dues revenue
Direct branding and marketing strategy and campaign development to promote several annual trade events, - including registration and sponsorship/exhibit revenues - as well as identify and build-out related resource More ...
President & CEO; Senior Marketing Strategist, Copywriter and Creative Director
MGP DIRECT, INC | Olney, MD, USA
January 1990 - Present
Boutique direct marketing consultancy with STEM and social service information focus. Managed 2-3 copywriters, production assistants, and administrative assistant.
Directed client development and management, creative services, vendor and production management. Strategized and developed membership, publications, events promotion, direct mail/email marketing campaigns; corporate and e-commerce More ...
AMERICAN COUNCIL | District of Columbia, USA
August 2012 - September 2019
Representing the business interests of 5,600+ US engineering companies; 600,000 firm staffers.
Oversaw all branding and marketing/promotion efforts for education programs, events, and member services, including creative (copywriting, content and design), vendor, and production management. Collaborated on external and membership communication efforts. Created internal programs on best marketing More ...
Quantic School of Business and Technology
Masters, Business Administration | Remote
2020 - Present
PURDUE UNIVERSITY, Brian Lamb School of Communication
Masters, Integrated Marketing and Advertising | Remote
2017 - 2018
MS, Strategic Communication, Concentration Integrated Marketing and Advertising