Lead digital marketing and communications growth strategies for wellness company.
• In four years' time, built marketing, communications and media/influencer relations strategies directly responsible for
securing millions of dollars in earned media, 35% percent growth in social media followers, and contributed to nearly 50%
increase in online sales, 52% growth in email marketing sales, and 22 More ...
PUBLIC RELATIONS ACCOUNT EXECUTIVE
R&R Partners | Austin, TX, USA
June 2014 - April 2016
Coordinate/manage public relations, government public affairs, and marketing services including developing communications strategy;
print, broadcast and digital media outreach; social media content creation; event planning/execution; account management; new
business development, for 10 Texas-based accounts with monthly budgets ranging from $500-$10,000.
• Built trusted client relationships by More ...
PUBLIC INFORMATION OFFICER
Texas Department of Agriculture | Austin, TX, USA
April 2012 - June 2014
Developed effective communication strategies, messaging, and press management to inform the public about the TDA's services and work of the statewide elected Commissioner. Successfully navigated challenges of working for a large state government operation
with dozens of departments, and 300+ employees spread throughout the state of Texas.
• Led communications department during Director of More ...
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The University of Texas at Austin
Bachelors, Public Relations & Broadcast Journalism | Austin, TX, USA
1999 - 2004
BS: Public Relations
BS: Broadcast Journalism
Financeeventsmedia Business developmentSalesContent CreationHTMLDigital marketingPublic RelationsmarketingMicrosoft OfficeInformation TechnologyAccount managementAdvertisingEvent PlanningFundraisingInternetDigital MediaMarketing CommunicationsTreasuryAccount executiveproductInvestor Relationsreputation management Business Operations and General BusinessGeneral Skills and ActivitiesEntry LevelASSOCIATEPublic affairsCisionDigitalGeneralMailMeltwaterThought LeadershipDIGITAL CAMPAIGNAudienceMARKETING COLLATERALSEARCH ENGINE OPTIMIZATIONSEARCH ENGINEBUDGETSTechnical Product MarketingMARKETING SALESMEDIA PLAN