Oversaw all digital, social, traditional, PR and brand strategy/partnership efforts for Emmy-nominated, nationally distributed show,
Pickler & Ben. Managed team of 5 creative and strategic marketers and dual reported into Executive Producer and EW Scripps
• Successfully launched season 2 through a multi-platform media buy, targeting key local markets:
o Doubling the show's ratings More ...
Vice President, Marketing & Brand Strategy
NBCUniversal | New York, NY, USA
November 2010 - October 2017
Executed multi-million dollar campaigns to create brand awareness and increase program ratings through multi-platform strategic media buys and promotions. Oversaw creative for consumer and trade campaigns (on-air and off-air). Played significant role in creation and approval of marketing assets used to promote NBCU content for SVOD platforms, first-run syndicated programming and More ...
NBCUniversal | Universal City, CA, USA
March 2005 - November 2010
Masterminded marketing, promotion and affiliate relations. Responsible for digital content generation, media strategy, contesting and revenue opportunities across several first-run and off-net shows.
• Functioned as strategic member of digital team on $2M revenue generating initiative for launch of Deal or No Deal, implementing
online weekly cash giveaway game which gave viewers chance to play More ...
UCLA ANDERSON SCHOOL OF MANAGEMENT
Masters, Marketing and Management | Los Angeles, CA, USA
Master of Business Administration, UCLA ANDERSON SCHOOL OF MANAGEMENT
• Emphasis: Marketing and Management
• Recipient of GAP Fellowship Award; VP, Social and Networking Affairs; Deans Service Award Nominee
University of California-Davis
Bachelors, English | Davis, CA, USA
Bachelor of Arts, English, UNIVERSITY OF CALIFORNIA, Davis
eventsmedia Digital marketingmarketingAdvertisingmedia strategyMarketing CommunicationsStrategic planningbrand marketingmedia buyingBrand ActivationDigitalEntertainment MarketingIntegrated MarketingPRODUCT AWARENESSStrategy and PlanningSALES/MARKETING