Launching marketing organization and creating all-inclusive campaign strategies valued at $10MM for $280MM division delivering B2B and B2C services to healthcare industry
? Directing branding, content, advertising, websites, social media, lead generation, events, product management and sales initiatives
? Sourcing, mentoring, and retaining high-performance business and creative professionals More ...
Creative Brand Studios | Alpharetta, GA, USA
June 2015 - March 2018
Transforming client marketing impact with customized plans in branding, digital, content, lead generation, and CRM
? Devising web presence with optimized content and SEO to transition legal firm’s business model from real estate to personal injury
- Increasing leads by 300% and close rate by 24%
? Increasing leads 28% with creation and implementation of multi-touch lead nurturing for SaaS More ...
VP Marketing and Communications
EasyCare | Atlanta, GA, USA
November 2014 - June 2015
Managing $3MM budget and team of 12 positioning a portfolio of B2B and B2C products and services to automotive industry
? Building go-to-market approach complete with advertising, PR, web, social media, SEO, SEM, Pardot marketing automation, Salesforce CRM, and sponsorships resulting in
- $180K expense reduction
- 20% sales increase
- 25% increased attendance at largest industry training More ...
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Bachelors, Marketing | Macon, GA, USA
1982 - 1987
Public RelationsLead GenerationContent StrategyAdvertisingCrisis ManagementEvents ManagementBusiness Process OptimizationSocial Media StrategyB2B and B2C marketingBranding & IdentityDigital ChannelsWord PressSEO/SEMSalesforce CRMZoho CRMSitecore CMSAnalytics & Report