Led the in-house Design Studio for this e-commerce company focused on custom invitations and stationery, as an efficient internal business unit, setting an operational strategy to deliver maximumimpact to the organization within budget. Managed the Design Studio's calendar, operations and processes, constructed content plans and execution strategies that met business goals, maintained More ...
Director, Global Creative Account Services
Avon Products, Inc. | New York, NY, USA
February 2009 - May 2016
Headed Account Services and Art Buying Teams at this Fortune 500 health & beauty company, leading creative operations and driving end-to-end development and execution for global design projects and key launches across the Makeup, Skin Care, Body Care, Fragrance, Hair Care and Fashion & Home categories, annually.
VP Account Director
BBDO | New York, NY, USA
December 2004 - December 2008
Partnered with top tier clients to develop and execute impactful consumer campaigns.
Pepsi: Pepsi, Diet Pepsi, Pepsi Max, Aquafina, Ethos -
Orchestrated 15+ member creative and account teams in the creation and development of multiple
integrated creative campaigns. Formulated new brand platforms for Pepsi leveraging third party
online & PR innovation agencies. Authored product concept More ...
Bachelors, Politics & Latin American Studies Program | Waltham, MA, USA
1996 - 2000
Designproduct managementDiversity & InclusionPublic RelationsmarketingReportinghuman resourcesoperationsCustomer Relationship ManagementAdvertisingBrand managementContent DevelopmentPackaging designProduct LaunchLearning & DevelopmentMarketing CommunicationsDiversity and inclusion brand marketingchannel managementproductBusiness Operations and General BusinessGeneral Skills and ActivitiesManagement Activities or FunctionsCreative DesignDirect MailGeneralPackagingProduct ConceptBUDGETTalent SourcingRETAIL MARKETING