I’m a marketing leader with 12+ years experience translating consumer insight into new products, growth strategies, and marketing plans that transform both Fortune 100 and start-up organizations.
Brand & Marketing Director
Context Travel | New York, NY, USA
May 2018 - April 2020
Marketing lead for venture-backed eComm platform & tour operator
• Reporting to CEO, built marketing organization from scratch, scaling the team to 5+ FTEs and 4 full time agencies (PPC, SEO, Brand, PR) in 6 months.
• Led company rebrand, including agency briefing and selection, repositioning the brand for broader appeal, mission/vision
articulation, definition of personality and tone, visual More ...
Clif Bar | Emeryville, CA, USA
July 2014 - May 2018
Clif Portfolio brand and product owner in Canada, Europe, Australia, New Zealand
• Owner of international P&L, responsible for growth in 22 markets. Led 15 regional teams in launching 8 new products and deploying marketing plans that drove an avg 27% revenue growth from 2014-2018.
• Developed Clif brand strategy and positioning for international markets, launching the global "Feed Your More ...
Starbucks | Seattle, WA, USA
November 2012 - June 2014
Frappuccino, Fizzio, and Refreshers brand and product owner in China Asia Pacific Region
• Led Fizzio brand from concept to launch in Asia, delivering 2X revenue vs target. Delivered Fizzio Asia brand positioning,
naming, innovation roadmap, consumer test plan, and media/marketing plan.
• Designed and led Refreshment consumer learning in 5 Asian markets, Starbucks' first-ever Asia-specific More ...
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Masters, M.B.A. | Washington, DC, USA
2007 - 2009
MBA Georgetown University 2009
Newspaper Editor in Chief, Merit Scholar, Vietnam International Program
Bachelors, English | Berkeley, CA, USA
1998 - 2003
BA, English UC Berkeley 2003
Dean's List, D1 Women's Water Polo Team Captain, Italy (Bologna) Exchange Program
Email marketingSEObrand strategyInnovationBusiness AnalysisPPCProduct Marketingbrand marketingSocial Media Strategy ExcelDigital Media & MarketingConsumer InsightContent marketingIntegrated Brand Marketing