Own full cycle of account and brand management for auto, retail, and CPG vertical clients. Subject matter expert on marketplace trends,
buying patterns, and technologies. Lead presenter to new and existing clients. Present compelling and engaging digital capabilities
presentations via storytelling to prospective clients. Infuse brand, digital, and innovation experience into new briefs to More ...
Vice President of National Sales
Entravision Communications | New York, NY, USA
October 2018 - May 2019
Created and delivered growth strategy for the first online advertising platform reaching online Hispanics across all acculturation levels and digital devices. Collaborated across functions and teams to develop unique, customized ideas and high-impact marketing proposals.
Created sales plans by pulsing industry and competitive trends to gain strategic insights that informed effective go-to More ...
Integrated Account Director
Meredith | New York, NY, USA
April 2017 - October 2018
Advocated for importance of Hispanic audiences that People En Español reaches and their impact on beauty and retail category.
Worked collaboratively with internal teams, such as the Corporate Sales Team and Digital Solutions Team, to interpret and deliver media
metric information, evaluate contracts and negotiate media buys.
• Surpassed advertising revenue goals by taking entrepreneurial More ...
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Texas A&M University
Masters, Business Administration | Texas, USA
2015 - 2017
Masters of Business Administration (MBA) | Texas A&M University, College Station, Texas
University of Texas at Austin
Bachelors, Advertising | Austin, TX, USA
1996 - 2002
Bachelor of Science (BS) & Bachelor of Arts (BA) | University of Texas at Austin, Austin, Texas
media SalesmarketingReportingAccount managementLead GenerationAdvertisingMarket ResearchBrand managementRetailContractsCpapurchasingsupply chainMarketing CommunicationsMedia Planningrelationship managementBuyingchannel managementAdministrative or ClericalChannel, Partner & Ecosystem MarketingEntry LevelASSOCIATEAudience SegmentationChannel StrategyGeneralNielsenSegmentationAudienceMessages and ContactPurchasing, Procurement, Inventory Control, Supply ChainDegreed AccountingBUDGETSALES TEAMCUSTOMER SERVICE ORIENTEDRecordkeeping and SuppliesSALES GOALSRETAIL MARKETINGSALES PLANSSALES OBJECTIVESTechnical Product MarketingSUBJECT MATTER EXPERTTIME SALESMARKET INSIGHTS