Help businesses grow profits through customer acquisition, customer retention, email and social marketing strategies. Also develop CRMs for businesses in order to effectively target customer segmentation in lifecycle marketing strategies.
Columbia Lifestyle | Columbia, SC, USA
May 2020 - November 2020
Publisher of Columbia Lifestyle Magazine. Responsible for telling the good news of the Columbia community. Our mission is to showcase the Southern hospitality of the Columbia community by highlighting business owners, community heroes and leaders, charities, non-profit associations, events, new restaurant & store openings and more with our 60,000 affluent readers.
Vice President, Sales and Marketing
Southern Anesthesia and Surgical | Columbia, SC, USA
October 2014 - January 2020
Reporting to the CEO, managing Sales, Marketing and Customer Service. Lead a team of 25 employees solely responsible for the company's revenue generation. Spearheaded technology and digital marketing evolution that included implementation of Salesforce, Re-platformed Website, Marketing Automation and Artificial Intelligence. Responsible for building out Inside Sales Teams to manage and grow More ...
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Boston University, College of Communications
Masters, Public Relations | Boston, MA, USA
1995 - 1996
product managementSportsEmail marketingSEOWritingpublic speakingSalesforce PPCBusiness StrategyCRMmarketing strategyWebsite developmentpublic relationsssales managementDigital Marketing CompanyData Analytics Travelsales trainingMarketing & SalesCustomer Segmentation StrategyPositive Employee RelationsProduct Lifecycle ManagementVoice of the Customer AnalysisCustomer servicesValue-added Customer Care