Strategic, creative, and growth-oriented market leader with 10+ years experience driving customer acquisition, retention, and engagement through effective market plans and go-to-market strategies.
PRODUCT MARKETING MANAGER
ThinkHR | San Francisco, CA, USA
October 2018 - December 2019
? Collaborated with customer success, product management, and engineering to migrate customers to new platform within 3-months of hire. Developed and executed user testing to mitigate risks prior to migration and to improve user experience.
? Analyzed migration data. Recommended and implemented email strategy to boost logins to new platform.
? Partnered with marketing to develop comprehensive More ...
SR. MANAGER, PRODUCT MARKETING
Bold | San Francisco, CA, USA
February 2013 - April 2017
? Defined and executed market plans and go-to-market strategy for 5 core brands to drive CVR, LTV, and engagement. Developed and implemented first ever integrated go-to-market strategy blueprint for the company. Increased CVR by 10% and achieved 106% ROI.
? Owned and crafted compelling positioning and messaging for digital marketing campaigns. Defined value propositions and developed effective More ...
MARKETING & SOCIAL MEDIA CONSULTANT/BLOGGER
INDEPENDENT CONSULTANT | San Francisco, CA, USA
April 2012 - Present
? Marketing and social media strategist for a non-profit organization that invests in women’s ability to take care of themselves and their communities. Developed and implemented social media and content strategy to drive brand awareness, community growth/engagement, and fundraising. Managed 2-person team. Increased Instagram followers by 50% and Facebook engagement by 84% within a 3-month More ...
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California State University-East Bay
Masters, MASTER OF BUSINESS ADMINISTRATION (M.B.A) | Hayward, CA, USA
2001 - 2003
? Specialization: Marketing Management
? Graduated Magna Cum Laude
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