Vice President, Global Head of Demand Generation & Marketing Operations
Dun & Bradstreet | New Jersey, USA
September 2019 - March 2020
Managed Inbound (paid digital, search, social, and traditional media) and Outbound (direct mail, email, and ABM campaigns) Demand Gen, Event Marketing, and Marketing Operations & Analytics. Responsible for the implementation of a new marketing automation system (Marketo), relaunching the marketing KPI and reporting package, and identifying vendor and technology budget savings.
Vice President, Head of Corporate Marketing
Sterling | New York, NY, USA
February 2018 - September 2019
Responsible for all central marketing functions including Brand,
Communications & Public Relations, Digital Marketing, Content, Social Media, Product Marketing, Demand Generation, Events, Operations, and Analytics.
Led a global re-brand effort and restructured the marketing team to better support the business, exceeding 2019 revenue targets.
Head of Product Marketing & Partnerships, Bloomberg Vault
Bloomberg LP | New York, NY, USA
June 2015 - February 2018
Developed go-to-market plan to position distinct products as a comprehensive electronic archiving and surveillance solution suite for risk, compliance, and information security/technology buyers, growing partner channel revenues by 4x in two years and contributing to product revenue growth of 50% year over
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Masters, Marketing | Newark, NJ, USA
2011 - 2013
College of Saint Elizabeth
Bachelors, Organizational Communications & Business | Morristown, NJ, USA