Lead global marketing strategy development and activities that drive brand health and commercial performance for
Hilton Hotels & Resorts (HHR) and Signia by Hilton (SbH) brands and the full-service category
• Utilize consumer insights and business findings to develop re-positioning approach for HHR and launch positioning,
strategy and integrated marketing plans for SbH
• Build national and More ...
Director, Destination Marketing
Hilton | New York, NY, USA
June 2017 - June 2019
• Market lead for New York City (45+ hotels), focused on developing, driving and executing the regional marketing and eCommerce strategy in support of this key destination and related ownership groups
• Defined a strategy and approach for the NYC market, customer segments and customer origin, enabling us to raise
$700K+ in co-op marketing funds from 46 hotels in year 1 of the program More ...
Head of Marketing
PRIMARY.COM | New York, NY, USA
August 2016 - April 2017
• Ownership over expanding and diversifying marketing portfolio, with budget of $7M, to deliver on both new customer acquisition and retention goals (growth of 2x per segment in 2017)
• Responsible for delivering new customer growth goals and improving Cost Per Acquisition (CPA) from $56 in early 2016 to the 2017 goal of $40 via email, Facebook, Instagram, Pinterest, SEO, SEM, re-targeting and More ...
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KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY
Masters, Marketing Management and International Business | Evanston, IL, USA
2007 - 2009
Focus in Marketing Management and International Business.
Recipient: Dean's Distinguished Service Award
LEONARD N. STERN SCHOOL OF BUSINESS, NEW YORK UNIVERSITY
Bachelors, Marketing | New York, NY, USA
1998 - 2002
Bachelor of Science in Marketing, magna cum laude, 2002. Dean's List; Beta Gamma Sigma.
Avid runner/marathoner, musical theatre enthusiast, SCUBA certified, photography, baking, international travel
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