Strategic leader responsible for the strategy, execution, analysis, and on-going optimization of the company's online sales & marketing programs. Lead digital activities to drive awareness, new customer acquisition, retention and loyalty, engagement and revenue for the brand.
• Execute initiatives to increase efficiencies and company margins by 10% within the E-Commerce division.
• Develop and More ...
VICE PRESIDENT OF ECOMMERCE
KORAL ATHLETICWEAR | Vernon, CA, USA
November 2016 - May 2019
Oversee development, execution and management of the overall digital strategy, including customer acquisition, retention, marketing strategies, merchandising, site performance and UX. Continuously evaluates and updates operational strategies, underlying business processes and systems to ensure the business is scalable for rapid growth.
• Led the e-commerce division to 200% growth. Implemented More ...
DIRECTOR OF ECOMMERCE
HUDSON JEANS | Commerce, CA, USA
July 2015 - November 2016
Responsible for channel growth and penetration while bringing the brand to life through site features and functions, policies and procedures, service standards, content and expanding the digital footprint.
• Devise and recommend strategic initiatives to ensure the site delivers the best UX for customers and aligns with branding and marketing strategies across all channels (Social Media, Email More ...
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University of Redlands
Bachelors, Business and Management | Redlands, CA, USA
2003 - 2005
B.S., Business and Management
University of Redlands, Redlands, CA