I oversee digital strategy, manage technological implementations, execute audience development
initiatives, and run content and marketing programs that align with Putman Media's goals.
? Grew new contact acquisition by 404% through SEO and social media best practices as
well as through the introduction of paywalls and other CDP-based protocols
? Improved lead-generation conversions 35 More ...
Group Managing Editor, Residential Construction Group
Reed Business Information | Oak Brook, IL, USA
January 2005 - March 2008
Oversaw print and online content development for three B2B titles within the residential construction industry. Led search engine optimization and keyword development teams for internal group; provide SEO consultation to external contributors. Implemented online marketing branding strategy for key projects. Managed and mentored staff and conducted performance reviews.
JOINT COMMISSION RESOURCES | Oakbrook Terrace, IL, USA
December 2002 - December 2005
Conceptualized and developed compliance-based subscription products and accreditation manuals for the educational arm of the Joint Commission. Acquired freelance talent; coordinated development schedules for multiple, simultaneous projects.