• Produced and presented a marketing campaign proposal for an artist, including social media and physical promotional assets. The campaign was selected to be forwarded to the Culture Marketing Manager for potential implementation in 2020
• Cleansed streaming track data which could then be contextualized and presented internally to provide insights across departments and labels
• Utilized More ...
Marketing & PR Intern
Bill Elms Associates | Liverpool, UK
February 2019 - June 2019
• Developed strategy proposition for website redesign, rebranding, and social media engagement
• Conducted audience research using online tools such as Followerwonk, Similarweb, and Phlanx as well as platform specific insight tools on Twitter and Facebook
• Authored fresh and engaging press releases for clients
• Managed promotional initiatives and special events using e-mail blasts/campaigns More ...
University of Chester
Masters, Digital Marketing | Chester, UK
2018 - 2019
Achieved merit rating on dissertation- a content analysis of Instagram content to determine the most effective visual strategies for bands in the Canadian music market.
George Mason University
Bachelors, Film and Video Studies | Fairfax, VA, USA