Lead strategic development and creative implementation of customized data-driven, omni-platform partnerships, maximizing client ROI across all ad verticals: Entertainment/Theatrical, Technology, Wireless, Gaming, Auto, CPG/Beverage, Restaurant, Insurance, Finance, Pharma, Retail, Non-Profit/Advocacy.
• Generate / ideate / pitch 300+ advertiser marketing solutions and strategic sales More ...
Senior Account Director
gyro | New York, NY, USA
Led $1M Sailor Jerry Rum global account providing strategic direction on digital design, social media outreach, web rebuild, eCRM, competitive, and consumer insights, driving rum volume 15% vs. previous year.
Director, Cross-Platform Media Engagement & Activation
UNIVERSAL MCCANN | New York, NY, USA
Forged senior client relationships and led strategy / creative architecture of $2B Johnson & Johnson media partnerships (Tylenol, Neutrogena, Aveeno, Band-Aid, Carefree).
• Managed campaigns from pitch to post, developing value proposition and consumer positioning, crafting strategic briefs, implementing launch, and post analysis/optimization. • Key successes:
-ACUVUE Teen Branded Content More ...
UNIVERSITY OF RICHMOND - ROBINS SCHOOL OF BUSINESS
Bachelors, Business Administration / Marketing | Richmond, VA, USA
Delta Delta Delta Sorority, Golden Key National Honor Society, University of Richmond Sirens Womens A cappella Group, Big Brothers & Big Sisters Volunteer Group, Orientation Counselor for Minority Students, Winner of the E. Claiborne Robins School of Business Student Portfolio Challenge
microsoftMailChimpSlackAdobeSocial Media MarketngKey Client RelationshipsDigital Media & MarketingBranded EntertainmentCampaign ConceptsEvent Marketing StrategyMARKETING/ADVERTISINGVideo creation