Conduct qualitative research and maintain competitive information as pertinent to brand;
Leading the brand into a new market worth over $2 billion; increasing brand value
• Participate in development of annual strategic/tactical marketing plans
• Assist in P&L management, pricing, estimating costs and promotional expenses
• Participate in development of annual strategic/tactical More ...
SR. BRAND & INNOVATION MARKETING COORDINATOR
SUNDIAL BRANDS LLC | New York, NY, USA
October 2015 - October 2017
• Helped grow brand by 34% (52wk 11.26.16), through innovation and expanded distribution
• Manage and develop Multi-Cultural & General Market hair care portfolio (150+ SKUs)
o Present new innovation concepts and market trends
• Present, develop and execute content promotion strategy for featured product launches
• Establish and execute marketing communications plan across all More ...
Bachelors, Business Marketing | Dobbs Ferry, NY, USA