Strategic, relationship-focused passion for crafting impactful brand experiences via consumer activations, PR & trade marketing, equity-building campaigns, sponsorships, influencers & special events.
Senior Manager, Experiential Marketing
E. & J. Gallo Winery | Los Angeles, CA, USA
March 2016 - January 2020
Developed experiential marketing and event strategies that connect brands to food/wine, entertainment, sports, fashion, beauty, music, tech, pop culture, media, lifestyle outlets and trade organizations. Executed up to 200 events of all sizes, reaching millions of impressions each year.
Senior Account Supervisor
Hunter Public Relations | New York, NY, USA
November 2010 - June 2015
Oversaw day-to-day client relations in the health and wellness and wine and spirits teams. Managed multi-million-dollar account teams and budgets. Major clients included: E&J Gallo, McNeil, Johnson & Johnson, Pfizer, Alacer Corp.
MSLGroup | New York, NY, USA
June 2007 - November 2010
Worked in the healthcare practice to develop PR strategies, campaigns, and events. Major clients included: Eli Lilly, Philips, Roche/Genentech, Bayer, Solvay/Abbott, and Somaxon.
Bachelors, Communication / Public Relations | Poughkeepsie, NY, USA
2003 - 2007
Bachelor of Arts - Communication / Public Relations, Business Administration Minor
Magna Cum Laude; Marist College Academic Scholarship