Ran the internal marketing initiatives for the Customer Data Platform (CDP) system launch at PayPal.
· Coordinated scheduling, development and documentation of CDP communications and training.
· Managed the launch week program, including training, leadership presentations and celebration event.
· Created an internal marketing SharePoint site to support the CDP product.
Senior Marketing Manager
Verizon Wireless | Denver, CO, USA
November 2017 - December 2018
Led a team of four marketing specialists in recommending action, planning projects and executing all company product and pricing launches to ensure a positive customer experience in the North Central market.
· Managed Go to Market process for the Area, from strategy to execution to dissemination of content.
· Utilized social media, email, website and video conference communications to keep the More ...
Verizon Wireless | Remote
July 2013 - October 2017
Served as the HQ Go To Market / Product Launch Project Manager in launch plan strategy, project life cycle management and plan execution of 100+ impactful, fast-moving and revenue-driving launches for a Fortune 50 company.
· Managed the highest priority product launches for Verizon Wireless, resulting in “best in class” execution.
· Led cross-functional virtual teams in strategy and project More ...
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University of Northern Iowa
Bachelors, Communications | Cedar Falls, IA, USA
1990 - 1994
3.43 GPA, Alpha Phi sorority, Campus Radio DJ, Campus TV Station talent,/producer/operator
CommunicationStrategyCustomer serviceanalysisproject magementRelation ManagementLeading teams