Position was moved from Nielsen to Phoenix Marketing International as part of a company divestiture in January 2019 and eliminated in November.
VP, Advertiser Solutions
Nielsen Holdings N.V. | New York, NY, USA
September 2010 - December 2018
Supported priority clients and direct a multidisciplinary team of 8 employees in omnichannel advertising campaign assessment.
• Boosted client measurement portfolios an average of $200K YoY throughout Consumer Package Goods, Pharma, Retail, Technology, and Telecom sectors.
• Evaluated brand, advertising, and media effectiveness of over 500 campaign assets.
• Selected as one of 30 out of 25K More ...
Led a team of 11 regional and national marketing professionals and three advertising agencies in campaign development to meet targeted outcomes.
Administered custom digital display, video advertising, and media support with optimized placement, impression targets, and SEO for national accounts.
Produced unique promotional and awareness assets for high-value sponsorships, including NCAA More ...
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THE UNIVERSITY OF CONNECTICUT
Masters, Business Administration | Hartford, CT, USA
2019 - Present
Executive MBA program conducted every other weekend
Scheduled completion: April 24, 2021
HOWARD UNIVERSITY WASHINGTON
Bachelors, Liberal Arts | Washington, DC, USA
1994 - 1998
Leadership CollaborationAdvertisingbrand marketingWritten and oral communication.Coaching / Mentoring