A well rounded and award-winning leader who has demonstrated the ability to lead diverse teams of professionals in a fast-paced environment to new levels of success.
Rugby United New York | New York, NY, USA
April 2020 - Present
? Built out commercial plan for marketing partnerships and ticket sales.
? Built out 12 month Marketing Plan including Advertising, Content, Social Responsibility, Research / Analytics and Customer Service.
? Developed and created new brand including tagline, team story and creative look
Marketing Business Consultant
Madison Square Garden | New York, NY, USA
November 2018 - April 2020
? Project lead for re-brand of the Rangers consumer facing marketing campaign. Managed process with all external agency and internal stakeholders. Final deliverables, including research, brand purpose, brand narrative, visual identity and voice were well received internally and now serve to represent the Rangers.
? Project lead to drive increased ticket plan sales and data acquisition through More ...
Chief Commercial Officer
New York Red Bulls | Harrison, NJ, USA
September 2015 - July 2018
Key member of leadership team responsible for posting record revenues through creative marketing partnerships, flexible ticket plans, expanded roster of Red Bull Training Program partners, dark day events and in-stadium merchandise and concession sales.
? Built new strategic business plans for three key revenue departments
? Increased team revenue over 40% totaling $36mm over 3 years More ...
Show 4 more
University of Massachusetts Amherst
Bachelors, Sport Management | Amherst, MA, USA
1982 - 1986
Graduated with honors
ResearchmarketingCommercialization LeadershipBusiness Operations and General BusinessBranded ContentProfessional SportsData Based Decision Making