I have built and led successful marketing and communications teams in several organizations and different industry verticals, including Franchise Finance, Education, E-Commerce and Technology.
Marketing and Communications Manager
CVO Holding Company, LLC | Phoenix, AZ, USA
August 2014 - December 2019
Branding, marketing, communications, RFPs, content
• Led multiple cross functional and multi-level teams.
• Supported our client PrePass Safety Alliance's marketing strategies and tactics.
• Managed the PrePass $1.6 MM marketing budget. My sales team hit 105%+ of its sales goal.
• Launched new products and mobile apps.
• Architected and led the organization-wide CVO brand development and asset More ...
Director of Marketing
Business & Decision | Scottsdale, AZ, USA
March 2012 - February 2014
Marketing program development and execution, lead generation and sales support
• Managed three direct reports.
• Led ongoing process improvement projects in lead generation, CRM effectiveness, digital and traditional collateral development and data-driven decision making.
• Successfully managed tactical projects including website rewrite and migration, a growing collateral library and internal More ...
Principal / Consultant
Velocity Inspired Marketing | Scottsdale, AZ, USA
October 2008 - March 2012
Completed a diverse collection strategic and tactical projects, including digital and traditional media production, online commerce loyalty programs and analytics, a marketing turnaround
project for online health and wellness e-commerce sales and Solar Energy Resources, a solar energy company
Activeforever.com - Contract Marketing Director - October 2011 - March 2012
Retooled and More ...
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Northern Illinois University
Bachelors, Management | DeKalb, IL, USA
Bachelor of Science, Management - Northern Illinois University
University of Phoenix
Masters, Marketing | Scottsdale, AZ, USA
Master of Business Administration, Marketing Emphasis - University of Phoenix