I drive business transformation through strategic branding and product innovation. Case study: the digital transformation of Merriam-Webster.
Chief Digital Officer
Merriam-Webster | New York, NY, USA
July 2014 - Present
Led a business transformation that redefined the dictionary for the digital age, changing people’s perception of the brand from a “dusty book on the shelf” to a timely, relevant resource and commentary users turn to every day.
Under Lisa’s leadership, Merriam-Webster has grown its audience, extended to new platforms, and won numerous awards.
Bachelors, English & American Literature | Waltham, MA, USA
I am an English major with a tech job, and a strong proponent of STEAM. On thing you learn reading literature that spans hundreds of years: human psychology hasn't changed. Technology is not the end result, it's the tools we use to make connections.
Leadership Public SeakingDigital StrategyProduct KnowledgeMaking the Complex SimpleTechnical Product Management