Sought out to align partners on a global scale – fostering strong relationships, course-correcting communications issues, streamlining brand standards and marketing strategies, and implementing key process improvements. Deploy proven project management methodologies for 50+ international markets’ concurrent global, regional, and local programs. Partner cross-functionally on markets’ program More ...
E-Commerce & Retail General Manager
Bankelok | New York, NY, USA
November 2014 - January 2019
Recruited to establish the digital footprint for this startup – building and managing the e-commerce site, developing traditional and digital marketing tactics, and driving social advertising strategies. Established site branding, UX design, and CRM activities. Headed a talented team of 5 both retail and office-based– assessing opportunities for category development and business growth.
Global Customer/Distributor Executive
Pentland Brands | New York, NY, USA
November 2012 - June 2016
Led the complete account management function for the Latin American markets with $40M+ in annual sales. Facilitated all trade marketing management including branding, specialty retail strategies, and product launches. Managed all operations, sales, samples, public relations, and specialty events.
- Transformed the market from the worst to best distributors in the organization – developed More ...
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Bachelors, Marketing and Advertising | Boston, MA, USA
Pontifical Catholic University of Rio de Janeiro
Masters, Business Management | Rio de Janeiro, State of Rio de Janeiro, Brazil
The Wharton School
Associate, Leadership & Management Certificate Program | Remote
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Business developmentnegotiationProject ManagementDigital marketingAccount managementBrand managementsales managementStrategic planningBusiness AnalyticsCompetitive AdvantageOperational ExcellenceTechnical MarketingConsumer ExperienceE-commerce & Social Media Strategic Execution