Migrates insights toward measurable, closed-loop and programmatic implementations that favor scale and growth. Delivers intelligence reports aligned to key strategic initiatives and launches, aiding stakeholders across marketing, sales and product development. Coordinates with global and regional analytics resources to integrate over 40 sources of qualitative and quantitative data to deliver More ...
DIRECTOR ANALYTICS AND DIGITAL ENGAGEMENT
Globant | Raleigh, NC, USA
September 2015 - March 2018
Led analytics program for provider of enterprise digital transformation solutions to insurance, retail, and supply chain clients. Orchestrated program to define and report effectiveness of digital transformation software solutions customized to address specific client needs. Collaborated in an agile development process and led implementation of application measurement solutions and generation of More ...
MANAGER, LOYALTY PROGRAMS
Advance Auto Parts | Raleigh, NC, USA
January 2015 - September 2015
Expanded and enhanced customer appreciation program for largest automotive replacement parts and accessories retailer in United States. Collaborated with IT team and external vendors to introduce corporate loyalty programs and perks into e-commerce channel. Conducted analyses of market and company sales data to identify and implement customer experience incentives. Implemented improvements to More ...
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University of Florida
Masters, Business Administration | Gainesville, FL, USA
2005 - 2007
Master of Business Administration - University of Florida, Gainesville, Florida
Indiana University of Pennsylvania
Bachelors, Communications | Indiana, PA, USA
1997 - 2001
Bachelor of Science in Communications Media
Data analysismarketingProduct developmentInformation TechnologyMarket ResearchBrand managementRetailCRMmarketing strategyMarketing CommunicationsData AnalyticsoptimizationAudience SegmentationCiscoDirect MarketingSegmentationRETAIL MARKETINGData & AnalyticsMARKETING ANALYSISMARKET INSIGHTSCUSTOMER LOYALTY PROGRAM