Developed sale strategy for well-known, high-visibility client, which generated 3600% YOY conversion.
Created email marketing campaign using Whatcounts for non-profit promotion that matched direct mail promotion, resulting in the expire group renewal rate increasing 18% from the baseline.
Designed new assets and devised A/B split test for onsite retention strategy- new assets won with 5:2 CTR More ...
Freelance | Remote
October 2012 - Present
Utilized data analysis and market research to reveal opportunities for client to grow conversion and CTT to website over 600% in one month.
Served as the lead marketer for a podiatric ecommerce startup creating their GTM strategy, designing email marketing assets, developing a custom ecommerce website to integrate with third party APIs, creating custom content managing social accounts, and More ...
Deluxe Corporation | Groton, MA, USA
August 2014 - December 2016
Managed exceptionally large queue of 150 clients and maintained work quota above expectations.
Collaborated with executive task force to re-imagine customer experience and develop a redesigned product suite.
Provided fully-managed web development for SMBs, as well as branding and email marketing consultation.
University of Massachusets, Amherst
Bachelors, Marketing | Amherst, MA, USA
2016 - 2019
Member of Beta Gamma Sigma
Additional focus on Accounting/Budgeting
Stukent Mimic Pro Marketing Simulation Certification and Top Scorer
Mount Wachusett Community College
Associate, Business Administration | Gardner, MA, USA
2014 - 2015
Volunteer for Alpha Beta Gamma
Concentration in Accounting