Departmental leader reporting to ownership, revitalizing the positioning for four lifestyle brands spanning from mid-scale to luxury; Affinia Hotels, The Benjamin, James Hotels, The Surrey. Directed brand and field marketing, digital, public relations, partnerships, activations, and social media. Owned departmental budgets. Extensive use of digital platforms; Google Analytics, Data Studio More ...
AAH Collective | New York, NY, USA
December 2017 - Present
Marketing partner to clients in the lifestyle and hospitality space. Clients include: Baccarat Hotels & Resorts, SH
Group, Scarab of Egypt, St. Barnabas Hospital. Accomplishments of interest include:
• Baccarat Hotels & Resorts - Brand and property launch; positioning, voice, website development, advertising.
• SH Group - Investor presentations to initiate (REIT) management contract More ...
Manhattan Marketing Ensemble / MME | New York, NY, USA
May 2007 - December 2017
Senior confidant to SVP, Brand Management. P&L. Support team. Multi-agency leader. Strategic integrator. Clients; The Surrey, James Hotels, Affinia Hotels, The Benjamin, Denihan Hospitality, The National Bar & Dining Rooms by Geoffrey Zakarian, David Burke Restaurants, Cornelia Spa, Completely Bare Spas. Analytics include Test & Target, Google Analytics, DataStudio, Omniture, Pulse, Synxis.
The More ...
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George Washington University
Bachelors, Marketing | Washington, DC, USA
George Washington University - Washington, DC
BBA, Bachelor's of Business Administration
Concentration: Marketing Special Emphasis: Advertising Minor: Sociology
ecommerceSalesreal estatePublic RelationsmarketingInformation TechnologyoperationsAdvertisingMarket ResearchBrand managementRetailDigital Mediamarketing strategydirect salesMarketing CommunicationsBest Practiceschannel managementproductChannel, Partner & Ecosystem MarketingBusiness Operations and General BusinessManagement Activities or FunctionsDigital StrategyBrand PerceptionDigitalGeneralMarketing MixMergers & AcquisitionsRestructuringSegmentationCLIENTSROIRETAIL MARKETINGMARKETING DEPARTMENT