• Brought client products to market through planned strategic Pay Per Click (PPC) campaigns for 12+ global and local clients through competitor research, keyword research and creative copy writing.
• Managed ads and performance-based initiatives in Google Ads, Google Analytics, YouTube Ads, Bing Ads and Facebook Ads using my Google Analytics, Google Ads, and Bind Ads certifications.
• Left to More ...
Digital Marketing Analyst
globalHMA | Lancaster, PA, USA
May 2017 - September 2018
• Grew client brand awareness by increasing organic website traffic through search engine optimization (SEO) and keyword research.
• Understood 12+ global client needs and market research and translated these into successful paid search, display, and social ad campaigns to promote and sell new product offerings and product improvements through Google Ads, Bing Ads, Facebook Ads and LinkedIn Ads.
Internet Marketing Specialist
WebpageFX | Harrisburg, PA, USA
January 2016 - September 2016
• Planned strategy, content and campaign timelines for Senior Internet Marketing Specialists and their 25+ SEO and PPC clients.
• Proofread content from the creative team before presenting to the client and implementing on their WordPress website with the goal to increase organic traffic.
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College of Charleston
Masters, Business Administration | Charleston, SC, USA
2019 - 2020
VP of Affairs & Philanthropy | MBA Association
• Proposed and implemented a new system to track MBA cohort involvement in the Charleston community to aid in future program reviews and funding.
MBA Consulting Club
• Led the development and implementation of a marketing strategy to increase fundraising for Big Brothers Big Sisters of the Lowcountry.
• Led the compilation of companies and products More ...