Rehabilitated brand voice of multi-billion-dollar global wealth management and fintech company to align with stated client-centric culture.
• Analyzed existing content from across five diverse business units.
• Overhauled company-centric messaging into plain language, jargon-free, client- and prospect-
• Authored brand voice guide to educate marketers More ...
The Anderson Group | Reading, PA, USA
June 2009 - December 2014
Contributed my human-first content approach to award-winning creative team. Delivered unique solutions to brand, marketing and communications problems for national, regional and local clients.
Created integrated marketing and advertising campaigns for clients in banking and finance, community
development, pet care, higher education, hospital systems, arts organizations, and More ...
Associate creative director
Thomas Advertising Communications | Exton, PA, USA
June 1997 - December 2007
Partnered with and led creative team in development and execution of integrated marketing
communications programs and campaigns for clients in financial, nonprofit, legal, cellular
communications, retail, healthcare, and affiliate organizations. Achievements:
• A promotional initiative for a leading telecommunications provider that spanned two national sales
regions and resulted in More ...
Bachelors, English | Selinsgrove, PA, USA
1980 - 1984
B.A., English, cum laude, Susquehanna University, Selinsgrove, PA
Copy EditingmarketingCreative DirectionCollaborationCopywritingLead GenerationAdvertisingRetailmarketing strategyMarketing Communicationsadaptabilityempathy Microsoft Office Suitebrand marketingideationWorkfrontMarketing CopySEO CopywritingVideo ScriptsStrategy and PlanningWorkflow and ProcessesRETAIL MARKETINGCOPYWRITERPROCESS IMPROVEMENTS