I have more than 10 years of leadership experience within marketing. This includes starting a non-profit diaper bank that has grown to the largest diaper bank in Ohio.
iHeartMedia ç Director
Marketing Solutions | New York, NY, USA
September 2018 - Present
Lead in the ideation and development of insights-driven strategic integrated marketing programs for national & regional clients for one of the largest global media and entertainment companies, utilizing multi-media assets including broadcast radio, podcasting, digital, mobile,
social, live events, on-demand entertainment, influencer relationships and data operations. Foster and manage More ...
Sr. Brand Marketing Strategist
Victoria's Secret PINK | Columbus, OH, USA
December 2014 - September 2016
Developed seasonal lingerie launch strategies that reach new PINK customers and re-establish PINK's authority as a leader in the marketplace among the target audience of 13-22-year-old females.
• Lead most successful bra launch to-date (Wear Everywhere, Q3 2015), increasing bra sales by 7% YOY resulting in $1.5M
growth in sales.
• Lead influencer relationships through partners such as More ...
Associate Director, Social Strategy
Resource Ammirati, An IBM Company | Columbus, OH, USA
April 2013 - December 2014
Specialized in understanding consumer behavior and generating insights to drive relevant, emotionally compelling brand strategies across
both retail and CPG clients.
• Managed a team of 6 strategists across multiple clients.
• Partnered with vendors and production partners to execute industry leading digital and experiential campaigns, including
coordination of client participation in the More ...
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Ohio Dominican University
Bachelors, Marketing and Public Relations | Columbus, OH, USA
2003 - 2007
Ohio Dominican University | 2003-2007 - BA in Strategic Communication with a focus in Marketing and Public Relations
VOLUNTEERING + CAUSES
Co-Founder | The Columbus Diaper Coalition
Launched Columbus, Ohio's first ever diaper bank, providing free diapers to pantry partners and social service agencies.
• Identified, vetted, and managed all relationships with agency and pantry partners
• More ...