I was chosen out of over 200 people for EE's Rising Star award because of my determination to achieve goals despite the barriers that come my way.
Trading Strategy Manager
Expedia | London, UK
October 2019 - March 2020
• Identified the root cause of a decline in a key metric then formulated a strategy to increase the metric.
• Increased the Average Marketing Efficiency by 10% through effective channel utilisation.
• Collaborating with global teams to identify opportunities to improve trading performance.
• Pro-actively identifying & solving business problems More ...
Vistaprint | London, UK
March 2017 - January 2018
• Created a $7M sustainable profit opportunity through use of commercial acumen and strategic analysis
• Evaluated the priorities and resources to create an annual global pricing test plan that maximised revenue
• Increased the profit of 15+ products through effective ownership of A/B tests and influencing stakeholders
Lloyds Banking Group | London, UK
July 2015 - March 2017
• Optimised a key metric by 10% through root-cause analysis (SAS, SQL, MS Excel) and problem solving
• Pro-actively led a cross-functional transformation project which was successfully implemented
• Identified an alternative method of increasing sales without compromising customer quality
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University of Oxford
Masters | Oxford, UK
2020 - Present
Strategy & Innovation PGDip / University of Oxford (2020 - 2021)
Bachelors, Medical Engineering | Cardiff, UK
Medical Engineering (BEng) - 1st Class Honours / Cardiff University
engineeringFinanceSQLexcelbig dataProblem solvingDigital marketingmarketingComputer HardwareMicrosoft PowerPointReportingComplianceAdvertisingMarket ResearchSASDatabasemarketing strategyMarketing Communicationstradingbusiness intelligenceproductBusiness Operations and General BusinessGeneral Skills and ActivitiesManagement Activities or FunctionsDigitalEnterprise StorageGeneralDIGITAL CAMPAIGNKnowledge and Learning ManagementCommon End-user SoftwareCore OfficeFinancial Planning & AnalysisQA and QCSerial Attached SCSIData & AnalyticsMARKETING CAMPAIGNTEST PLANROOT-CAUSE ANALYSIS