Employer branding, recruitment marketing, and community outreach are all critical components of a diversity recruiting strategy. While often an overlooked part of diversity recruiting, recruitment marketing can help companies communicate their employer value proposition in a way that attracts underrepresented segments of the population. If you need some help visualizing the best way to turn recruitment marketing strategy into action, here are 9 recruitment marketing examples that support diversity at work. 

The Intersect of Recruitment Marketing & Diversity Recruiting

For companies looking to attract women and historically marginalized segments of the population, they will need to take a targeted recruitment marketing approach. To do that, companies can share stories of women and underrepresented employees thriving at work, talk about your company’s commitment to diversity and inclusion, as well as highlight narratives and benefits that make your company a great workplace for women. In the examples below, you’ll find a great mix of the following content done strategically to help each company target professional and technical women, intersectionally. 

Diversity-Focused Recruitment Marketing Examples

1. DTCC Thinks Internal Mobility is the Key to Success — A Talent Acquisition Leader Explains Why

DTCC is a financial services firm that provides clearing and settlement services to financial markets. It shouldn’t be a surprise that women have been historically underrepresented in financial services, especially at management and executive levels. To counteract the stigmas and help women feel like they will belong, and be developed and promoted fairly,  DTCC addresses this concern by emphasizing internal mobility in this article. That’s what makes this recruitment marketing example so compelling. 

2. 2 NETGEAR Execs Were Voted 'Most Influential Black Execs in America' — How They're Making Change  

While Netgear has long been a household name brand in technology, many don’t know what Netgear is like as a place to work -- especially for women and underrepresented employees. Like DTCC, Netgear understands that promotability and visibility is a major concern that hinders inclusion. By highlighting, congratulating, and celebrating two of their Black executives in articles like this one, Netgear is not only showing that Black and Black women executives are represented at the company. They are also celebrating the great work they do in a visible and meaningful way. 

3. Finding Balance: 3 Senior Leaders Share How You Can Have It All

SAP is one of the largest enterprise software companies in the world, ranking 28 on the Fortune 500.  In addition to being a tech leader, they are also a leader in diversity -- one of the first companies to establish and publicize diversity goals in 2016.  Considering, they know what women want -- and are able to address balancing work and family life. In this article, they feature 3 leaders to walk through how they are finding balance at SAP.  

4. Project Management, Parenting and the Pandemic — My Strategies for Surviving and Thriving 

Speaking of work-life balance, most of us found that was pretty short-lived during the pandemic. As a best workplace across Fairygodboss, Fortune, and more, Cisco has done a great job at showing women how they can successfully navigate work and home life during this difficult time. Through content like this, role models at Cisco are speaking not only to job seekers, but also their peers, to help us all navigate life and careers together. 

5. I’m a Sales Leader — This is the Management Approach That’s Made My Team More Successful 

As in tech, women in sales are especially rare. It’s even more rare to find women sales managers. At Frontier Communications, Mid-Market Sales Manager, Patricia Singleterry, walks through her management style and how it helps her team thrive and belong. Not only is Singleterry positioned as a woman in leadership and a role model, she’s also subtle addressing multiple questions that women job seekers research during their job search.

6. Working at a Company With Approachable Leaders, All the Way Up to the C-Suite, Transformed My Career 

Everyone knows that culture and inclusion require both a top-down and bottom-up approach. This article highlights how an “approachable” leadership style really makes a difference in both the candidate and employee experience. Teradata’s Operations Manager of Agile Transformation, Ernestine Neely, shares how great leadership at Teradata helped rid her of nerves during the interview, and how they continue to help her thrive in her career at the company. Is there a better way to make other women in business feel like they will belong?  

7. What We’ve Learned About Strength, Resilience and the Power of Professional Networks 

Women learn from a very early age that no one gets very far alone. It really does “take a village.” That’s why Accenture’s focus on building powerful professional networks in this article works so well. In this article, Senior Managers, Farzana Badruddoja and Dr. Azurii Collier, talk about their careers helping clients transform ideas into life-changing products and services and working as a neuroscientist in Accenture’s pharmaceutical R&D practice to help companies get medicines to patients more quickly. This article details their career journeys, provides insights into what Accenture is like as a workplace for women, and even shares advice to others considering positions at the professional services giant. 

8. There’s No One-Size-Fits-All Blueprint for Success — My Career As an Exec Is Proof 

Career development is top of mind for working women -- and it cuts to the core of inclusion. That’s what makes Danna Demos at Bank of America  Merrill Lynch such a fascinating role model story. In this article, Demos talks about how she moved up the corporate ladder and into a role that no person had ever had before her. As the head of BoA’s Financial Advisor Development Program (FADP), Demos gets to forge her way into a brand-new role, in charge of a brand-new team that helps others within the company build their career paths. Not only is Demos a role model for women, her story here tells women considering roles at Bank of America Merrill Lynch that they can define their own careers, move up the corporate ladder, and achieve their professional goals.

9. How One Sandia Woman is Paying the Love of Engineering Forward 

Sandia National Laboratories does a great job at featuring not only a woman role model, but someone who is supporting other women at work. The way this article shares how Dr. Ireena Erteza mentors young women in engineering and works cross-functionally to get and keep women in STEM in the door will make any woman engineer want to learn more about careers at Sandia National Laboratories. 

For more information on recruitment marketing, diversity recruiting, or how Fairygodboss can help, check out these resources below.