A Day In The Life CW TV’s Executive Director Of Sales Research

Courtesy of Donna Raduazzo

Donna Raduazzo, Executive Director of Sales Research at The CW Television Network

Courtesy of Donna Raduazzo

Nicole Wolfrath
Nicole Wolfrath
May 18, 2024 at 5:19PM UTC
Meet Donna Raduazzo, Executive Director of Sales Research at The CW Television Network in New York City. She has a demanding full-time job -- yet she also manages to juggle other projects and spending time with her family. She and her fiancé Patrick also own a contracting company, of which he is president, and Donna is a mother of two girls, ages 3 and 18 months. During a recent chat, she walked me through her “typical” day and explained why she feels well-supported as a working mother.
Nicole Wolfrath: What do you do in your role at The CW?
Donna Raduazzo: I work with our Ad Sales Media and Marketing teams to deliver results-driven analysis of our program and commercial ratings as well as our program product integrations.  I also develop customized sales pitch decks to position The CW (from a traditional TV, digital and social perspective) to potential clients.
NW: Walk us through a typical day or week as you juggle motherhood and working full time.
DR: Unfortunately, one of the stresses that I face is due to the fact that there is no “typical” day or week.  The TV season from a media research perspective dictates the flow of any given day.  I am out of the house from roughly 7/7:30am to 7pm. As the owners of a business, my fiance sometimes needs to address issues, schedule meetings etc.  
Fortunately, my mother watches our girls every day.  On Sundays I prepare meals for most of the week.  Cooking in advance affords me time to play with, bathe, and just hang out with the girls for the hour-and-a-half that I see them at night during the week.  
By 8:30pm the girls are in bed and Pat and I try and enjoy a meal, and some adult conversation before I am either doing financials for the business, prepping a meal for later in the week, folding laundry or answering work emails.
NW: Does your company support you as a working mother?
DR: Yes, our Head of Sales at The CW (here in NY) is a family man, and definitely understands the struggle to balance work and home. He also understands that family is a priority.
He allows me to come to work after I drop my older daughter off at pre-school three days per week. The challenges of getting a child out the door in a swift and timely fashion are great, but the ability to arrive to work with more flexibility on those days is a huge relief.  
When and if I need to stay late for something or call in to a meeting with the west coast at night, I do it.  I don’t abuse the flexibilities afforded to me, and that is why it works for me and my boss.
NW: How has your career changed since having a family?
DR: The biggest change has been in my drive.  Before my family, I was driven for advancement because I wanted to be an executive in the industry. I wanted to prove to myself how successful I could be and I wanted to make money. Now, I still want to succeed, but not at the expense of spending time with my family.  I will not let my ambition to grow my career affect my ability to get home in time to see my girls at night.  
The reasons I want to succeed are also different now.  I want to teach my girls the value of working hard and responsibility and that there is a balance in life.  I know that I can have a successful career that doesn’t define me, but is just a part of who I am.
NW: Do you make time for yourself?  If so, what do you do?
DR: I have a standing bi-weekly nail appointment. During off season times at work I can squeeze in days off, and my parents will take the girls for a few hours so I can do something for myself, or maybe do nothing at all.   
Pat and I have made it a point to go out once or twice a month without the girls.  We are fortunate that our town has great nightlife and we can have a relaxing time out close to home.
NW: If you had a fairy godmother (or Fairygodboss), what wish would you want granted?
DR: I would love to work only four days a week. Come the weekend, I feel like I have so much to do.  Errands, housework, preparing for the next week. If I had that one day during the week to be productive, I would feel so much more at ease and probably enjoy my weekends even more!


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