Do Your Research: Marketing Manager Salaries

Bohman via / CC BY

Image of Marketing book

Bohman via / CC BY

May 25, 2024 at 1:39PM UTC
We're all about crowd-sourcing data to help you at work. Therefore we periodically publish information about some of the most important -- and taboo -- topics at work: money.
Transparency about pay is important because most job listings don't actually describe the salary range on offer. And there's evidence that women negotiate less -- and less successfully -- than men. Therefore, do your research to be sure that you're being paid fairly and paid your worth.
If you're considering a role as a marketing manager, what salary and bonus should you expect to earn? Here's our analysis -- based on our crowdsourced salary database:
-Approximately 50% of our community reported earning $100,000-$150,000 a year in salary as a marketing manager
- 30% had salaries between $80,000-$100,000
- 12% reported earning $50,000-$80,000 a year
- The remaining 8% earned between $25,000-$50,000 a year or more than $150,000-$200,000 a year
Marketing managers earned bonuses as well:
- 60% received bonuses under $10,000
- 25% received bonuses between $10,000-$20,000
-15% received bonuses between $20,000-$50,000
In short, marketing managers' salaries tended to be above $100,000 a year and marketing managers' bonuses were typically 10% or less of their base salary. Differences in salary and bonus appear to be more related to the employer than to a person's title (e.g. someone whose title was "Senior Marketing Manager" didn't necessarily make more than someone whose title was more simply, "Marketing Manager").
For more detail and a complete list of marketing manager salaries and bonuses by title and employer, see our compensation database here.



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