“Fake It Until You Make It:” Is It Really Good Career Advice?

We’ve all heard the saying “Fake it until you make it.” It’s catchy, easy to remember, and, at first glance, seems like the perfect pep talk for boosting confidence. But in the real world, this mindset should be approached with more nuance.

Does faking confidence truly lead to career success? Or does it set us up for pitfalls, like burnout or damaged credibility? Let’s dig into the “fake it till you make it” meaning, when it can help or hurt you professionally, and how women, in particular, can find the tricky balance of self-belief and authenticity.

Starting from the top: What does “fake it till you make it” mean?

Before we discuss its pros and cons, let's rewind a bit to dissect what “Fake it until you make it” is really about. At its core, the phrase encourages us to act with confidence—even when we feel uncertain—until we genuinely develop the skills or self-assurance needed to thrive. 

To fake it until you make it does not mean lying or deceiving others. Instead, it’s about adopting a mindset that pushes you past your comfort zone. Think of it as putting on a temporary confidence suit until the real thing feels more natural.

Here are some examples of how to fake confidence until you make it:

• Presenting in a high-stakes meeting even though your nerves are telling you to sit down

• Walking into a networking event and introducing yourself to strangers, even when it feels uncomfortable

• Applying for a leadership position when you meet only 70% of the qualifications

In many cases, faking confidence can be the spark that sets meaningful career growth into motion. But that’s not the whole story.

Why this advice matters for women

For women, “fake it until you make it” is a potential antidote to systemic gender biases. Studies consistently show that women are less likely than men to advocate for themselves, take risks, or apply for roles when they don’t meet every qualification. This mindset can empower women to push past those barriers and claim the opportunities they deserve. However, it’s important to use it as a stepping stone, not a crutch. Faking confidence should always go hand in hand with learning, growth, and authenticity.

Does “fake it till you make it” work in your career?

Besides being a motivational cliché, having an attitude of “fake it until you make it” can have real benefits when applied strategically to your career moves.  

1. Building confidence through action

Confidence doesn’t always precede action; often, it follows it. Sometimes, taking the leap before you feel ready forces you to rise to the occasion. You may surprise yourself by excelling at something you were initially hesitant about.

For example, imagine being asked to lead a major project despite never managing a team before. Instead of declining the opportunity, you accept and figure it out as you go. Each small win builds your self-assurance, and eventually, what felt like “faking it” transforms into genuine confidence.

2. Getting your foot in the door

We’ve all seen job descriptions that feel intimidating—especially for women. Women often hold back from applying for roles unless they meet nearly 100% of the qualifications, whereas men typically understand they don't need to be perfect. In these moments, “faking it” can be the nudge you need to step forward. Submitting the application or saying “yes” to a stretch role could lead to opportunities you’d otherwise miss. After all, skills can often be learned on the job.

Read this next: Should You Apply to Jobs That Require More Experience? Yes, Here’s Why

3. Closing the confidence gap

Women are more likely to experience imposter syndrome—a persistent feeling of self-doubt despite clear evidence of competence. Faking confidence in small, manageable ways (like speaking up in a meeting or sharing an idea) can act as a counterbalance to this inner critic. Over time, these small acts of courage add up.

When to “fake it until you make it”

Here are some scenarios where it can work to your advantage:

• In new roles or responsibilities: When stepping into uncharted territory, faking confidence can help you navigate the transition with a positive attitude.

• When fighting imposter syndrome: If self-doubt is holding you back, acting “as if” you belong can help shift your mindset.

• In networking and public speaking: Projecting confidence in these situations can help you build valuable connections and leave a strong impression.

Proceed with caution: Don't fake it until you make it in these cases

As empowering as this mindset can be, it also has its limits. Let’s look at some potential downsides.

1. Crossing the line into dishonesty

There’s a fine line between projecting confidence and misrepresenting yourself. If you exaggerate your skills or qualifications, you risk being exposed, which can damage your reputation and erode trust with colleagues. For example, claiming expertise in a technical skill you don’t actually have might get you hired, but when it’s time to deliver, you could find yourself in over your head.

Read this next: Why Lying On Your Resume Is A Bad Idea

2. Burnout from overcompensating

Constantly pretending to have it all together can be exhausting. If you’re relying solely on “faking it” without addressing the root causes of your self-doubt, you might experience burnout. The pressure to maintain a facade can leave you feeling like a fraud, even when you’re succeeding.

3. Neglecting real growth

Confidence alone won’t carry you forever. If you don’t invest time in developing the skills and expertise needed to back up your confidence, you could stagnate in your career.

When not to “fake it till you make it”

Here’s when it’s better to take a different approach:

• When honesty is critical: If you’re asked about your skills or experience, honesty is always the best policy. You can acknowledge what you don’t know while emphasizing your willingness to learn.

• When the pressure becomes unsustainable: If you’re constantly pretending, it might be time to address deeper insecurities or gaps in your knowledge.

• When you feel inauthentic: If you’re losing touch with your values or trying to conform to an unrealistic ideal, it’s time to reevaluate.

Build confidence with integrity

The key to success is believing in the person you’re becoming. “Fake it until you make it” can be a valuable tool, but it’s only one piece of the puzzle. Pair it with honesty, self-reflection, and a commitment to growth, and you’ll build a career that’s both successful and authentic.