Digital Marketing Analyst II

company where we are changing the way we use technology to support our customers, dealers and business.

RESPONSIBILITIES

About The Role:

• We're seeking an experienced SEO and digital marketing analytics expert to lead and optimize our search strategy.

• This role requires deep SEO knowledge, hands-on SEM experience, and strong analytical and visualization skills to deliver actionable insights and support decision-making across marketing channels.

• Provide thought leadership and consultation on SEO best practices, search trends, and competitive analysis.

• Collaborate with business stakeholders to understand goals, objectives and establish KPIs.

• Support product releases and campaign measurements by developing reports that monitor behavior and performance and delivering analysis through actionable insights.

• Analyze data across multiple marketing channels such as SEO, Website, Email, App, Social, Paid Media, Direct Mail, etc., applying the right analytical techniques where appropriate.

• Identify data discrepancies and collaborate with Integrations or Development teams for support.

• Produce executive-level reports and presentations that clearly communicate key insights, trends, and recommendations

• Support experimentation and testing (A/B, multivariate, etc).

What makes you a dream candidate?

• Ability to communicate story behind the numbers with legibility and clarity.

• Strong knowledge of current Digital Search approaches, with strong understanding of SEO.

• Familiarity with industry SEO tools such as MOZ, SEMRush and/or Google Search Console.

• Passion for staying up to date with search engine algorithm updates, digital trends, and emerging analytics tools.

• Strong familiarity with Web Analytics tools, with past hands-on experience with either Adobe or Google Analytics.

• Experience with industry tools for dashboarding and analysis such as PowerBI and/or Tableau and Excel.

• Knowledge of methodologies, theory/practice and tools used in testing and experimentation.

• Strong understanding of the typical KPIs used in digital marketing, and the tools used for analyzing and sharing data with stakeholders.

• Analyze and optimize SEM and paid social campaigns, providing insights on performance, spend, efficiency, and audience targeting.

• Ability to manage and maintain multiple projects simultaneously.

• Ability to understand and explain complex issues to different experience levels.

• Strong written and verbal presentation skills.

• Exceptional data and analysis skills.

• Ability to gather feedback/input and gain consensus among disparate teams and departments.

• Strong focus on providing quality service to internal and external customers

QUALIFICATIONS

Experience and Education:

• 3-5 years of total relevant experience required

• 2-4 years experience in Digital Search and Web Analytics required

• 2-4 years experience in Adobe Analytics Preferred

• High School Diploma

• Associate Degree

• Bachelor's Degree in Marketing, Economics, Business Administration, Statistics, or other quantitative discipline; or equivalent work experience Required

• Master's Degree in a quantitative discipline Preferred

Work Environment:

• Normal office environment

• Subject to stressful situations

• Flexible schedule with possibility of working long hours including weekends/holidays, occasional overtime or split shifts may be required

• Limited travel may be required to support business needs

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Compensation: Competitive pay and bonus eligibility

Work Life Balance: Flexible hybrid work environment, 2-days a week in office

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