Digital Marketing Analyst II

GM Financial

3.5

(2)

Irving, TX

Why you should apply for a job to GM Financial:

  • We offer 12 weeks of paid parental leave for our team members to care for and bond with their new family member.
  • Our Women's Inspiration Network (WIN) supports the recruitment, retention and professional development of women across our organization.
  • Our programs provide the support, flexibility and resources for women returning to their careers after a break.
  • #262

    Position summary

    company where we are changing the way we use technology to support our customers, dealers and business.

    RESPONSIBILITIES

    About The Role:

    • We're seeking an experienced SEO and digital marketing analytics expert to lead and optimize our search strategy.

    • This role requires deep SEO knowledge, hands-on SEM experience, and strong analytical and visualization skills to deliver actionable insights and support decision-making across marketing channels.

    • Provide thought leadership and consultation on SEO best practices, search trends, and competitive analysis.

    • Collaborate with business stakeholders to understand goals, objectives and establish KPIs.

    • Support product releases and campaign measurements by developing reports that monitor behavior and performance and delivering analysis through actionable insights.

    • Analyze data across multiple marketing channels such as SEO, Website, Email, App, Social, Paid Media, Direct Mail, etc., applying the right analytical techniques where appropriate.

    • Identify data discrepancies and collaborate with Integrations or Development teams for support.

    • Produce executive-level reports and presentations that clearly communicate key insights, trends, and recommendations

    • Support experimentation and testing (A/B, multivariate, etc).

    What makes you a dream candidate?

    • Ability to communicate story behind the numbers with legibility and clarity.

    • Strong knowledge of current Digital Search approaches, with strong understanding of SEO.

    • Familiarity with industry SEO tools such as MOZ, SEMRush and/or Google Search Console.

    • Passion for staying up to date with search engine algorithm updates, digital trends, and emerging analytics tools.

    • Strong familiarity with Web Analytics tools, with past hands-on experience with either Adobe or Google Analytics.

    • Experience with industry tools for dashboarding and analysis such as PowerBI and/or Tableau and Excel.

    • Knowledge of methodologies, theory/practice and tools used in testing and experimentation.

    • Strong understanding of the typical KPIs used in digital marketing, and the tools used for analyzing and sharing data with stakeholders.

    • Analyze and optimize SEM and paid social campaigns, providing insights on performance, spend, efficiency, and audience targeting.

    • Ability to manage and maintain multiple projects simultaneously.

    • Ability to understand and explain complex issues to different experience levels.

    • Strong written and verbal presentation skills.

    • Exceptional data and analysis skills.

    • Ability to gather feedback/input and gain consensus among disparate teams and departments.

    • Strong focus on providing quality service to internal and external customers

    QUALIFICATIONS

    Experience and Education:

    • 3-5 years of total relevant experience required

    • 2-4 years experience in Digital Search and Web Analytics required

    • 2-4 years experience in Adobe Analytics Preferred

    • High School Diploma

    • Associate Degree

    • Bachelor's Degree in Marketing, Economics, Business Administration, Statistics, or other quantitative discipline; or equivalent work experience Required

    • Master's Degree in a quantitative discipline Preferred

    Work Environment:

    • Normal office environment

    • Subject to stressful situations

    • Flexible schedule with possibility of working long hours including weekends/holidays, occasional overtime or split shifts may be required

    • Limited travel may be required to support business needs

    What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

    Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

    Compensation: Competitive pay and bonus eligibility

    Work Life Balance: Flexible hybrid work environment, 2-days a week in office

    #LI-Hybrid

    #LI-KA1

    Why you should apply for a job to GM Financial:

  • We offer 12 weeks of paid parental leave for our team members to care for and bond with their new family member.
  • Our Women's Inspiration Network (WIN) supports the recruitment, retention and professional development of women across our organization.
  • Our programs provide the support, flexibility and resources for women returning to their careers after a break.