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company where we are changing the way we use technology to support our customers, dealers and business.
RESPONSIBILITIES
About The Role:
We're seeking an experienced SEO and digital marketing analytics expert to lead and optimize our search strategy.
This role requires deep SEO knowledge, hands-on SEM experience, and strong analytical and visualization skills to deliver actionable insights and support decision-making across marketing channels.
Provide thought leadership and consultation on SEO best practices, search trends, and competitive analysis.
Collaborate with business stakeholders to understand goals, objectives and establish KPIs.
Support product releases and campaign measurements by developing reports that monitor behavior and performance and delivering analysis through actionable insights.
Analyze data across multiple marketing channels such as SEO, Website, Email, App, Social, Paid Media, Direct Mail, etc., applying the right analytical techniques where appropriate.
Identify data discrepancies and collaborate with Integrations or Development teams for support.
Produce executive-level reports and presentations that clearly communicate key insights, trends, and recommendations
Support experimentation and testing (A/B, multivariate, etc).
What makes you a dream candidate?
Ability to communicate story behind the numbers with legibility and clarity.
Strong knowledge of current Digital Search approaches, with strong understanding of SEO.
Familiarity with industry SEO tools such as MOZ, SEMRush and/or Google Search Console.
Passion for staying up to date with search engine algorithm updates, digital trends, and emerging analytics tools.
Strong familiarity with Web Analytics tools, with past hands-on experience with either Adobe or Google Analytics.
Experience with industry tools for dashboarding and analysis such as PowerBI and/or Tableau and Excel.
Knowledge of methodologies, theory/practice and tools used in testing and experimentation.
Strong understanding of the typical KPIs used in digital marketing, and the tools used for analyzing and sharing data with stakeholders.
Analyze and optimize SEM and paid social campaigns, providing insights on performance, spend, efficiency, and audience targeting.
Ability to manage and maintain multiple projects simultaneously.
Ability to understand and explain complex issues to different experience levels.
Strong written and verbal presentation skills.
Exceptional data and analysis skills.
Ability to gather feedback/input and gain consensus among disparate teams and departments.
Strong focus on providing quality service to internal and external customers
QUALIFICATIONS
Experience and Education:
3-5 years of total relevant experience required
2-4 years experience in Digital Search and Web Analytics required
2-4 years experience in Adobe Analytics Preferred
High School Diploma
Associate Degree
Bachelor's Degree in Marketing, Economics, Business Administration, Statistics, or other quantitative discipline; or equivalent work experience Required
Master's Degree in a quantitative discipline Preferred
Work Environment:
Normal office environment
Subject to stressful situations
Flexible schedule with possibility of working long hours including weekends/holidays, occasional overtime or split shifts may be required
Limited travel may be required to support business needs
What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.
Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.
Compensation: Competitive pay and bonus eligibility
Work Life Balance: Flexible hybrid work environment, 2-days a week in office
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