Product Marketing Manager II

he role**

As a Product Marketing Manager II, you'll play a key role in developing strategies that drive awareness, engagement, and loyalty among our consumer audience. You'll lead go-to-market initiatives for products aligned with business objectives-leveraging creativity, data, and a customer-first approach.

In this role you will:

• Translate organizational goals into marketing roadmaps that enhance customer experience.

• Develop and execute high-impact marketing campaigns informed by research, testing, and analytics.

• Collaborate cross-functionally with stakeholders across GM, GMF, and brand partners to bring ideas to life.

• Partner with creative teams-writers, designers, UX experts, marketers, and operations-to deliver strong campaign performance and compelling customer experiences.

QUALIFICATIONS

What makes you a dream candidate?

• Experience in lifecycle marketing, product marketing, marketing plan development, CRM testing or account management

• Experience working within a matrix organization and collaborating with business stakeholders, user experience teams, project managers, developers, etc.

• A proven track record of project execution, completing campaigns or projects on time and on budget.

• Excellent prioritization, time management, organization, and follow-up skills with the ability to manage multiple projects simultaneously.

• Self-driven leader who can take initiative and carry projects from start to finish.

• Ability to dive into performance measurements with teams to help optimize and find key insights.

• Strong analytical skills, with the ability to assemble and interpret data, create executive summaries and deliver business insights.

• Ability to understand and explain complex issues and clearly identify and communicate the situation at a high level.

• Exceptional interpersonal, communication (verbal and written), cross-collaboration and team skills.

• Ability to create and manage a roadmap of campaign features and enhancements.

Experience:

• Bachelor's Degree in related field or equivalent experience required

• 3-5 years as a marketing manager

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Compensation: Competitive pay and bonus eligibility

Work Life Balance: Flexible hybrid work environment, 2-days a week in office