Copywriter

copywriter role is part of the Creative team and supports Marketing Innovation & Corporate Brand (MICB) . We are a hands-on group of creative practitioners across all brand touch points, who see every interaction with consumers as an opportunity to build and strengthen relationships with them. We are tireless brand champions and consumer advocates who set the standards of excellence for communication and design at Allstate. We are the writers, designers, art directors, and producers who activate our vision, voice, and story in ways that provide consumers with meaningful experiences, content, and communications.

Focus areas

Health and i nsurance

• Write and update collateral, such as website s , brochures, flyers, and email campaigns for insurance agents and other stakeholders

• Translate technical, highly regulated product information into clear, accurate copy

• Work with technical briefs , proactively seeking clarity from stakeholders

• Apply product knowledge to ensure copy meets compliance and legal standards

• Collaborate with project managers using existing tools and workflows

Creative c ontent

• Contribute to brand campaigns, digital content, social media

• Collaborate with designers and other writers on multi-channel creative work

• Bring fresh concepts, voice, and ideas to a variety of audiences and platforms

• Help shape narratives that connect emotionally while meeting business goals

Qualifications

Experience

• 2-5 years of experience in copywriting, preferably in regulated industries (health, pharma, finance, insurance) and creative marketing

• Ability to adapt tone and style for different audiences

• Comfortable working with limited direction and creative oversight

• Strong research and problem-solving skills

• Experience with individual health insurance ( i . e., Medicare Supplement, short-term medical , other health riders ) a plus

• Organized, detail-oriented, and able to manage shifting priorities

Summar y

• A role that blends precision with creativity

• Opportunity to work in an in-house agency setting while expanding your portfolio

• Supportive team environment with room to learn, experiment, and grow

Skills
Creative Marketing, Creative Thinking, Creativity, Professional Copywriting

Compensation
Compensation offered for this role is $62,800.00 - 114,175.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger - a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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