Customer Advocacy Program Manager

nd celebrate our customers' achievements.

Your work will empower our customers to showcase the real-world impact they're having on their organizations while driving additional value for our existing customers. These activations include proposing, managing, and tracking customer participation in activities such as events, webinars, public relations, and customer case studies. You'll also collaborate cross-functionally on voice-of-customer research, advisory boards, and analyst relations, to name a few.

Key Responsibilities

• Align with sales and customer success to identify and activate customer advocates globally.

• Create and maintain a customer reference program that supports marketing and executive initiatives; this includes managing our highest-tier customer advocates, Alteryx ACEs (Alteryx Certified Experts).

• Build and maintain relationships with internal stakeholders to build a pipeline of customer success stories; collaborate with the content team to manage efficient reviews and approvals of those stories.

• Think outside the box to propose and produce multiple formats of customer stories, including video testimonials and presentation materials; collaborate with leadership on budgets associated with those programs.

• Collaborate with customers to secure speaking opportunities at industry events and company conferences.

• Support marketing campaigns targeted at existing customers to drive product adoption and showcase new features with compelling customer stories.

• Partner with the Alteryx community, customer success, and other organizations to generate comprehensive Voice of Customer insights; function as the keeper of that data to inform marketing and executive content development.

• Partner with Product Marketing to align customer stories with product positioning and go-to-market strategies.

• Function as a key stakeholder in the Alteryx customer advisory boards and activities.

• Track and report on customer advocacy program metrics and ROI.

Required Qualifications

• 5+ years of experience in B2B marketing, customer marketing, or customer success roles

• Ability to maintain a customer-first mindset while navigating internal organizational dynamics

• Proven track record managing customer reference programs

• Excellent understanding of B2B/tech corporate organizational structure.

• Excellent project management abilities with attention to detail

• Outstanding written and verbal communication skills

• Bachelor's degree in Marketing, Communications, or related field

Preferred Qualifications

• Experience in enterprise software or SaaS industry

• Background in customer success or account management

• Intuitive understanding of B2B account management/sales processes and motivations

• Familiarity with marketing automation platforms and CRM systems, as well as project management platforms like Asana.

Compensation

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.

The salary range for this role in California, Colorado, Washington, Texas, and Rhode Island is $92k - $105k.

In addition, you may be eligible for other compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including medical, retirement, financial, wellness, time off, employee discounts, and others.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we're invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant's capacity to serve in compliance with U.S. export controls.