Campaign Excellence Manager (Japan)

evel

• Co-design and drive execution of omnichannel campaigns using global framework

• Inspire next level design through application of best practices

• Partner with affiliate brand teams to convert brand strategy into execution

• Apply a "learning by doing" approach in growing affiliate omnichannel capability

• Based on affiliates' unique situation, provide specific training on different aspects of omnichannel (e.g. campaign analytics)

• Reinforce global brand and channel guidelines adherence in campaign execution

• Ensure global content is accessible to brand teams

• Collaborate with Global Service Center to operationalize and execute campaigns

• Translate global technologies into tangible improvements in campaign design

Global Level

• Collect practical examples and gather experience as an Outside-US (O-US) campaign excellence team to elevate Amgen's overall expertise in omnichannel

• Create global resource hub such as the O-US Sharepoint site and newsletter to grow affiliates' omnichannel maturity

• Understand industry-leading practices in omnichannel capability

• Partner with Global Customer Capabilities (GCC)/CDnA team to introduce and reinforce capability building in the affiliates

• Connect with global brand leads to understand the brand guidance and global resource available for localization

• Collaborate with global platform leads in implementing new technologies into affiliates, and reinforce channel governance

• Provide business requirements and use cases for global team to create the next technology roadmap

Desired Skills

• Strong leadership, collaborating, and influencing skills with a demonstrated ability to achieve goals and results in a highly matrixed environment.

• Experience facilitating conversations and driving decisions in cross-functional settings

• Strong consultative problem-solving skills

• Solid understanding of metadata and tagging methodologies for effective tracking of digital marketing campaigns

• Solid understanding of Marketing Automation Platforms and proficiency in defining requirements to execute in automation platforms. Direct experience with Salesforce Marketing Cloud

• Able to work without guidance, take full ownership of campaigns, deal proactively with queries, present solutions, and add value.

• Ability to effectively present ideas and document complex concepts and processes in both written and oral communication.

• Excellent interpersonal and organizational skills.

• Thrive in a fast-changing environment.

Qualifications

• 5+ years of techno-functional experience in Digital Marketing Operations, Email marketing, SFMC ecosystem, CMS, CRM, Analytics, and Agile.

• Demonstrated experience with Marketing Automation platforms (SFMC certification is a plus)

• Good understanding of data flow and management.

• Experience working with Brand teams and Senior business stakeholders. Also, in working on highly complex projects which involve cross-channel integration, solution designing, implementation and support.

• Ability to design and consult on end to end journeys involving multiple channels

• Strong team player to proactively coordinate with different stakeholders from Amgen and Global Service Center.

• Ability to understand the big picture when it comes to related platforms and integrations.

• Ability to make data-driven decisions around digital marketing using reporting tools like Tableau.

• Use the latest best practice learning from the industry to help Customers ensure that marketing campaigns and solutions are fully integrated and fine-tuned via data-driven insights.

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