Product Manager, Omnichannel Marketing Operations

, commercial stakeholders and vendors to ensure on-time, on-brand and compliant execution.

• Surface and translate analytics and insight outputs (dashboards, segmentation, campaign performance) into practical recommendations that inform brand decisions.

• Promote adoption of automation and standardized approaches (modular content, metadata/tagging, templating) to simplify operations and increase reuse.

• Champion the use of AI-enabled content and productivity tools within the team to accelerate self-service content creation, repurpose existing approved materials, and drive repeatable, scalable execution models across omnichannel campaigns.

• Manage vendor and partner coordination for routine execution; escalate and resolve delivery or quality issues in partnership with brand and AIN teams.

• Track and report core operational metrics (on-time delivery, error/rework, asset reuse, AIN execution independence) and use them to drive incremental improvements.

• Ensure smooth handoffs, knowledge transfer and a clear RACI between AIN delivery and onshore brand teams; partner with compliance to meet MLR requirements.

[Omnichannel execution]

• Coordinate creative asset development and submission workflows, including MAC or MLR readiness, to enable timely deployment across channels.

• Support execution of HCP omnichannel campaigns across channels such as CRM, email, web, paid digital and point-of-care by coordinating assets, timelines and dependencies.

• Translate high-level omnichannel strategies into clear execution briefs for AIN delivery teams, including channel sequencing, content readiness and deployment timing.

• Support campaign performance tracking and optimization by consolidating engagement metrics and helping identify opportunities for test and learn improvements.

• Partner with Marketing Operations, analytics teams and external agencies to ensure integrated and compliant campaign execution.

Required qualifications

• BS/BTech (CS/IT), MBA Marketing from reputed institutes.

• 12+ years of overall experience in omnichannel marketing execution or campaign operations in a regulated environment.

• 3-5 years in commercial marketing for US pharma brands, including brand execution, marketing operations or campaign management.

• Demonstrated experience partnering with brand teams to execute marketing plans and coordinate multi-stakeholder programs.

• Strong stakeholder communication, project coordination and vendor management skills.

• Comfortable working with centralized/offshore delivery teams and practical familiarity with marketing platforms and analytics tools.

• Demonstrated interest in adopting emerging AI-enabled productivity or content tools to improve speed, reuse, and self-service execution within marketing teams.

Preferred

• Pharmaceutical or healthcare commercial marketing experience; familiarity with MLR/compliance. Experience with marketing activities for US brands.

• Experience supporting omnichannel or digital campaigns including CRM, email or web-based programs.

• Comfort working with performance dashboards and translating metrics into execution improvements.

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