Senior Product Marketing Manager - MBSE F/M

or the business unit and for the Ansys Model-Based Systems Engineering strategy. The marketing strategy should reflect an understanding of key industry trends, market opportunities, Partnership strategy and go-to-market and the competition. This includes managing the development of product & solution messaging and positioning, marketing plans, sales enablement material content, supporting the field and corporate marketing organizations, as well as maintaining the external strategic co-marketing partnerships required by the business, to support the growth and revenue goals associated with the product line and specific global campaigns.

The strategy should reflect an understanding of key industry and technology trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth.

This position requires strong technical acumen as well as the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across a variety of departments, including product, sales, corporate marketing, development, partnership, and field marketing

Key Duties and Responsibilities

• Delivers value-based messaging for Ansys ModelCenter and Ansys System Architecture Modeler products, in collaboration with Ansys Model-Based Systems engineering strategy, to prospective customers, existing customers and partners, in conjunction with Product, Sales and Marketing teams

• Participates in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment

• Maintains Ansys' competitive leadership by understanding the competitive landscape, identifying opportunities for future growth and how Ansys ModelCenter and Ansys System Architecture Modeler differentiate us from the competition.

• Responsible for delivering all sales enablement collateral, including customer facing presentations, relevant use-cases, battle cards, customer case studies and solution guides

• Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.

• Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.

• Owns the development of all marketing collateral including web content, product feature videos, technical assets, data sheets, blogs and other solution-oriented content, by partnering with Corporate Marketing teams

• Partners with Ansys field marketing and corporate marketing to effectively promote Ansys products in alignment with product marketing strategy and corporate programs

• Coordinates with the Digital Marketing Center of Excellence to ensure lead generation programs are targeted and delivering against sales needs

• Ensures all business unit-related leads are tracked and marketing campaigns are accurately reported in order to measure success against initial goals

• Manages complex projects and executes on global, multi-product marketing campaigns

• Measures and evaluates the ROI of marketing tactics at all stages of the customer journey

Minimum Education/Certification Requirements and Experience

• BS in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science or a related field with minimum 5 years of experience.

• Strong working knowledge of systems engineering concepts like model-based systems engineering (MBSE)

• Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging

• Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).

• Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization.

Preferred Qualifications and Skills

• Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing for software business.

• Experience in systems engineering trend areas like: MBSE, System Architecture Modelling, SysML, Digital Models and Simulation.

• Experience supporting global B2B demand generation campaigns.

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement

Our Commitments:

• Amaze with innovative products and solutions

• Make our customers incredibly successful

• Act with integrity

• Ensure employees thrive and shareholders prosper

Our Values:

• Adaptability: Be open, welcome what's next

• Courage: Be courageous, move forward passionately

• Generosity: Be generous, share, listen, serve

• Authenticity: Be you, make us stronger

Our Actions:

• We commit to audacious goals

• We work seamlessly as a team

• We demonstrate mastery

• We deliver outstanding results

VALUES IN ACTION

Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive.

Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers.

We're proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base.

WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here .

At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

CREATING A PLACE WE'RE PROUD TO BE
Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).

For more information, please visit us at https://www.ansys.com

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.