#9cfc3a2c-31b5-493f-9327-be9b30cbd3b1
ke**
In 3 months
Assess and overhaul our current product positioning and value messaging frameworks, buyer personas, and lower-funnel content.
Partner with product management leadership to evolve our product launch and new feature adoption strategies.
Oversee full launch of customer reference program
In 6 months
Own lower-funnel marketing pipeline results
Reinvigorate our competitive intelligence and analyst relations functions
In 12 months
What You'll Be Doing
Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and market penetration of Arcadia's platform and workflow solutions.
Collaborate with the product management team to deeply understand our products, target customers, and competitive landscape to develop compelling value propositions and positioning strategies.
Conduct market research and analysis to identify market trends, customer needs, and competitive insights, translating them into actionable marketing strategies.
Create and manage go-to-market plans for new product launches, ensuring effective communication, training, and sales enablement to drive successful product adoption.
Collaborate with the sales team to develop effective sales tools, including product collateral, presentations, case studies, and demos that highlight our unique value proposition.
Build, manage, and evolve our analyst relations and customer marketing teams
Stay up-to-date with industry trends, emerging technologies, and competitive landscape to drive innovation and differentiation in our product marketing strategies.
Oversee marketing programs including the client reference program, customer marketing program, partner marketing program, and industry analyst relations program.
Lead the product marketing team to success.
What You'll Bring
Bachelor's Degree, preferably in a business or marketing or a related field
15+ years of experience in marketing, including 7+ years in product marketing roles
4+ years healthcare or healthcare tech marketing experience
Demonstrated track record of developing product marketing strategy, managing competitive intelligence initiatives, implementing and managing successful content asset development, planning and orchestrating product launches, and facilitating sales enablement training
Experience leading a product marketing team, including recruiting, hiring, mentorship and professional development
Experience preferred working with a software/SaaS or other technology product that has sold in a B2B marketplace
Strong collaboration, leadership, and communication skills needed to work on a close-knit team, and the ability to work with cross-functional teams
Strong desire to get past opinions and anecdotes to make fact-based decisions that improve product success in the market
Would Love For You To Have
Experience in your career as an early marketing or product marketing hire
What You'll Get
Experience building and leading a growth marketing strategy from the ground up
Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care
A flexible, remote friendly company with personality and heart
Employee driven programs and initiatives for personal and professional development
Be a member of the Arcadian and Barkadian Community
About Arcadia
Arcadia.io helps innovative providers and payers across the country transform healthcare to reduce cost while improving patient health. We do this by aggregating large amounts of disparate data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as a market leader in the highly competitive population health management software market and have been recognized by industry analysts KLAS, IDC, Forrester, and Chilmark for our leadership. For a better sense of our brand and products, please explore our website .
Protect Yourself
If you have concerns about the authenticity of a job offer or recruitment-related communication claiming to be from Arcadia, we encourage you to verify by contacting us directly at (781) 202-3600 and select option 3. For more information, visit our website .
This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.