Growth Marketing Manager, Self-Service Revenue

Performance Marketing: Launch and optimize paid and organic acquisition campaigns to drive qualified traffic to the eStore

• Conversion Optimization: Implement A/B and multivariate testing across landing pages and checkout flows to improve conversion rates

• Tracking & Attribution: Build robust tracking frameworks for revenue attribution and campaign ROI

• Trial Conversion Programs: Design lifecycle campaigns to convert trial users into paying customers via the eStore

• AI & Automation: Deploy AI-driven workflows and marketing automation to scale eCommerce campaigns efficiently

• Data Analysis: Monitor KPIs and provide actionable insights to leadership for continuous improvement

• Cross-Functional Collaboration: Partner with sales and product teams to align growth initiatives with business objectives

KPIs for this position

• eStore Revenue Growth (quarterly and annual targets)

• Conversion Rate (visitor-to-purchase)

• Customer Acquisition Cost (CAC)

• Return on Ad Spend (ROAS)

• Trial-to-Paid Conversion Rate

• Average Order Value (AOV)

Minimum Qualifications

• 5+ years in growth, demand generation, or performance marketing, with proven eCommerce experience

• Bachelor's degree in marketing, business, or a related field; master's degree preferred

• Hands-on expertise with marketing automation tools (Marketo, HubSpot) analytics platforms and Salesforce CRM

• Experience understanding of paid media channels and conversion optimization

• Experience implementing A/B testing and multivariate experiments

Preferred Qualifications

• Experience with B2C or familiarity with B2B SaaS

• Experience with AI-driven marketing workflows

• Advanced Excel or BI tool proficiency (Power BI, Tableau)

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $85,200 and $146,960. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://https://www.autodesk.com/company/diversity-and-belonging

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