Demand Generation Manager - 6 month FTC

velop and implement the Corporate Impact UK demand generation marketing strategy: review objectives, goals, metrics, and define best practises, standards and processes to drive successful customer acquisition and current customer upsell opportunities

• Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel on time and to budget

• Execute an integrated mix of email, paid social and PPC/Google AdWords and content marketing campaigns for net new lead generation

• Create compelling and insight-led content for all lead generation activity; emails, whitepapers, social copy, infographics, blog posts with support of Content Marketing Manager

• Lead webinars or other virtual events, including audience generation, content/topic creation and refinement, logistics, and lead follow up

• Track and report performance metrics, using this data to continually to optimise campaign performance to drive lead generation, reporting on results including cost per lead, quality of leads and sales

What you'll bring

• 5 years marketing experience, with 3 years working in Demand Generation SaaS environment

• Advanced project management & time management skills using software like Asana

• 2 years experience of Customer Relationship Management (CRM) and Marketing Automation softwares; Marketo and Salesforce preferred

• Previous sales enablement experience

• Exceptional analytical and campaign reporting skills

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