E-commerce Account Manager - Amazon

imately - including content health, keyword optimization, item setup, inventory and demand planning, and vendor negotiations.

Key Responsibilities:

Amazon 1P & 3P Catalog Category Ownership & Operational Management

• Serve as the day-to-day lead for select Categories covering Amazon 1P/3P operations across Bradshaw Home's portfolio of brands - reporting to the Director of E-commerce

• Own full lifecycle catalog management: item setup, listing quality, troubleshooting, contribution management, and content compliance.

• Monitor and resolve Amazon catalog issues such as suppressed listings, duplicate ASINs, and incorrect product detail pages.

• Lead new item onboarding and NPI (New Product Introduction) processes with full readiness checks (A+ Content, copy, imagery, SEO, backend data).

• Partner with Product Development, Marketing, and Sales to ensure optimal item configuration and channel readiness.

SEO & Content Optimization

• Drive keyword strategy across titles, bullets, backend search terms, and A+ Content in alignment with high-converting customer queries.

• Regularly audit PDPs for optimization opportunities using tools like Helium 10, Commerce IQ, and Amazon Brand Analytics.

• Maintain a KPI dashboard to track search rank improvements, glance views, conversion rates, and category penetration.

• Work with internal design and creative teams to refresh imagery and ensure compliance with Amazon's content best practices.

Search Performance & Retail Analytics

• Deeply analyze Amazon performance metrics including sessions, conversion, traffic sources, TACoS, ROAS, and Buy Box %.

• Leverage tools such as Commerce IQ, Vendor Central analytics, and Amazon Retail Analytics Premium (ARA) to identify growth opportunities.

• Track and report on keyword movements and the competitive landscape to inform listing updates and PPC strategy.

Vendor Central / Seller Central & Supply Chain Coordination

• Partner with Amazon Vendor Managers, In-Stock Managers, and AVS (Amazon Vendor Services) to maintain strong operational health.

• Manage weekly PO tracking, shortage claims, chargebacks, lead-time compliance, and OTIF (On-Time In-Full) adherence.

• Monitor inventory levels, weeks of cover, and demand trends to flag potential OOS risks or overstock exposures.

• Lead weekly cross-functional syncs to align inventory and forecasting with supply chain, sales, and logistics teams.

Strategic Account Growth

• Contribute to and execute on Amazon Joint Business Plans (JBP) and AVS-led initiatives to achieve account-level revenue targets.

• Support seasonal planning, event activations (Prime Day, BF/CM), and off-cycle opportunities to accelerate growth.

• Collaborate with the media team to guide Sponsored Ads and DSP targeting using catalog segmentation and performance data.

• Participate in line review processes and competitive benchmarking to identify white space and innovation areas.

Qualifications:

• 4-6+ years of Amazon 1P & 3P experience in a CPG or branded retail environment.

• Deep familiarity with Amazon Vendor Central, Seller Central, ARA Premium, and catalog management processes.

• Expertise in SEO for Amazon and keyword strategy execution.

• Strong analytical acumen with proficiency in Excel, Commerce IQ, Helium 10, and other retail analytics platforms.

• Understanding of supply chain dynamics, lead times, and Amazon operational metrics (PO On-Time Accuracy, OTIF, CRaP risk, etc.).

• Proven track record of catalog optimization, item setup, and full ownership of 1P account performance.

• Excellent project management and cross-functional collaboration skills.

• Strong written and verbal communication; able to interact with Amazon contacts and internal stakeholders.

Preferred Qualifications:

• Experience with Amazon AVS or strategic vendor programs.

• Experience with Direct Import (DI) item management.

• Background in managing large SKU catalogs across multiple brands or subcategories.

• Working knowledge of Amazon Advertising (Sponsored Products, Sponsored Brands, DSP) is a plus.

• Familiarity with Amazon's compliance policies, content guidelines, and troubleshooting escalation paths.

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