Salsify Program Manager

Create and update content completion trackers and dashboards.

• Analyze business needs to create custom data properties and templates.

• Oversee the connection and content updates for key retailers and smaller Omni accounts.

• Maintain product catalogs, ensuring SKUs are complete and available for sales teams.

• Stay current with new features and channels offered by Salsify and train teams accordingly.

• Establish governance and rules for content management and oversee mapping for website content and Insights reports.

Content Advisement:

• Provide feedback on content strategies for customer sites to ensure the use of high-quality content and to drive sales.

• Advise on data used (product titles, feature bullet points, etc.) ensuring alignment with keyword optimization best practices.

• Give strategic guidance to be used in the development of A+ and enhanced content to maximize their effectiveness.

E-commerce Content Execution:

• Maintain product listings and ASIN updates across major e-commerce platforms, including Amazon, Walmart, and Target.

• Execute content updates in response to specific requests from retail partners and sales teams.

• Monitor and report on on-site content scores, taking responsibility for maintaining high standards.

• Create and launch new items on Amazon and Walmart and manage content experiments to optimize listings.

• Manage and prioritize content tickets for updates across e-commerce platforms.

Requirements:

• Bachelor's degree in Marketing, Business, Information Management, or a related field.
• Proven experience with Salsify. Expert level knowledge of the platform and its functionalities.
• Strong understanding of e-commerce platforms, particularly Amazon, Walmart, and Target.
• Experience with content creation, SEO, and keyword optimization tools.
• Ability to manage and organize large volumes of digital assets.
• Experience in designing strategies for A+ content and e-commerce stores.
• Strong analytical and problem-solving skills, with the ability to create custom solutions based on business needs.
• Excellent communication and training skills to educate internal teams on Salsify and content strategies.
• Ability to work cross-functionally with product managers, sales teams, and external partners to execute content updates.