Sr. Director, Channel Marketing

7 direct reports, providing guidance, mentorship, and support to drive team performance and achieve collective goals.

• Lead the commercialization of new products and programs within each channel, ensuring seamless implementation.

• Spearhead line review planning processes to optimize product placement and assortment for maximum impact.

• Develop and execute tailored promotional strategies aimed at boosting sales while safeguarding margins.

• Establish customer pricing strategies based on product categories and specific margin requirements.

• Utilize POS data and market analysis, leveraging syndicated and customer-specific insights to track performance and identify emerging trends.

• Implement initiatives aimed at driving efficiencies and reducing non-productive costs at the customer level.

• Manage day-to-day business activities at key accounts, fostering collaboration across Sales, Product Development, Finance, and Operations teams.

• Act as a representative of the company at relevant trade shows, cultivating key relationships and showcasing our offerings.

Required Skills & Experience

• 7+ years of experience in channel or trade marketing, preferably within the consumer packaged goods industry.

• 3+ years of experience leading a team.

• Bachelor's degree in business, marketing, or a related field.

• Proficient in analyzing syndicated data such as IRI to drive strategic decision-making.

• Strong command of Microsoft Excel for building pricing models, financial analysis, and data assimilation.

• Proficiency in Microsoft PowerPoint to craft compelling presentations for customers.

• Exceptional analytical and problem-solving skills, coupled with strong time management and organizational abilities.

• Effective communication skills, capable of conveying ideas to both small and large audiences.

• Ability to lead and collaborate across departments to effectively achieve company objectives.

Expectations

• Hybrid in Office Tue/Wed/Thu at the following office location:

  • Rancho Cucamonga, CA

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